14 Tech Tools to Help Pivot Your Event Planning

14 Tech Tools to Help Pivot Your Event Planning

For many event and meeting peeps, tech tools are an essential part of their planning toolkit. Now with events going virtual or incorporating hybrid components and new guidelines requiring socially-distanced layouts, comprehensive guest list records, contactless or...
Virtual Event Planning: A Round-Up of 25 Need-to-Know Stats

Virtual Event Planning: A Round-Up of 25 Need-to-Know Stats

When should I start promoting my virtual event? What is the best time to hold a webinar? Should I charge for my virtual event? We’ve sifted through recent reports and new research that’s been pouring in to find the answers to these and many other pressing questions...
How to Plan an Effective Live Stream for Your Meetings and Events

How to Plan an Effective Live Stream for Your Meetings and Events

Well before COVID-19, there were many good reasons why planners embraced live streaming for their meetings and events. (Live streaming is defined as: “transmitting or receiving live video and audio coverage of an event over the Internet.”) Benefits include: A live...
Situation Report: COVID-19 Benefits & Detriments For Event Tech Companies

Situation Report: Reducing Cancellations and Retaining Clients

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
Situation Report: COVID-19 Benefits & Detriments For Event Tech Companies

Situation Report: Securing Working Capital

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
Situation Report: COVID-19 Benefits & Detriments For Event Tech Companies

Situation Report: Strategies for Reducing Staff Costs

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
There’s Never a Bad Time to Think About Risk

There’s Never a Bad Time to Think About Risk

Smarticle Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having...
Creating a High-Performance Volunteer Team

Creating a High-Performance Volunteer Team

Smarticle Volunteers can make or break your event. For non-profit organizations, they are critical to keeping labor costs low, amplifying the productivity of paid staff, accomplishing event objectives, and representing the brand. A well-managed volunteer program helps...
An Introduction to Event Insurance Essentials

An Introduction to Event Insurance Essentials

Smarticle Ask any seasoned event planner, and they will tell you to expect the unexpected on the day of the event. While certain occurrences can be handled by quick thinking and taking preventative measures, other things that could go wrong may require insurance. As a...
8 Tips for an Efficient Check-In Process

8 Tips for an Efficient Check-In Process

Smarticle Why is a smooth check-in experience important? Unless there is valet service, check-in is the first interaction guests have with your event. As a result, it sets the tone for the rest of the event, and it can have a direct impact on your guests’ mood and...
Effective, Low-Cost Ways to Market Your Fundraiser

Effective, Low-Cost Ways to Market Your Fundraiser

Smarticle Whether you’re holding a fundraiser for the first time or the tenth time, you need to market it. Without overthinking all the clever tactics or paid marketing opportunities (your last option if you’re trying to raise money), try picking the low-hanging...
Tackling the Rigors of a Fundraising Auction

Tackling the Rigors of a Fundraising Auction

Smarticle There are two auction formats, and both require considerable effort and planning. To determine whether an auction of either type is feasible for your organization, carefully review the requirements and make sure you have someone with experience running a...
Technology and the Modern Wedding

Technology and the Modern Wedding

Smarticle For wedding planners and clients that want technology to play a role in their nuptials, budget may be the only limit. There are many ways to bring innovation into a wedding while still keeping the affair cohesive and enjoyable for guests.  Wedding...
Choosing the Right Type of AV Partner

Choosing the Right Type of AV Partner

Smarticle READ TIME: 3 minutes For most meeting planners, audiovisual is not a core competency. They often rely on AV partners to provide equipment and expertise they lack. In the Event Leadership Institute’s Technical Meeting & Event Production Certificate...
Creating a Run of Show – Important Components

Creating a Run of Show – Important Components

Smarticle READ TIME: 3.5 minutes As an event professional, you are often inundated with planning documents and schedules. However, one document that you should always consider using for events that have a show or presentation component is a Run of Show. This document...
3 Tips to Polish Your Pitch

3 Tips to Polish Your Pitch

Smarticle READ TIME: 3 minutes Whether you own your own event industry business or work in sales for someone else, you are always looking for new clients. The elevator pitch is a short pitch that will help you turn casual meetings and connections into new business. If...
Marketing Your Event in a Digital World

Marketing Your Event in a Digital World

Smarticle READ TIME: 3 minutes Depending on existing resources, event planners can avail themselves of a wide range of marketing channels for attendee acquisition. Traditional tactics like print advertising, email, and direct mail are still effective under certain...
Ideas for Increasing Engagement at Meetings

Ideas for Increasing Engagement at Meetings

Smarticle READ TIME: 2 minutes It’s no secret that attendees who are engaged at meetings retain information more effectively than those who aren’t. In addition, engaged attendees are much more likely to walk away from a meeting or event feeling like they gained...