Business – Event Leadership Institute

The Road Ahead: What’s In Store for the Events Industry in 2021 & Beyond – Part One

This article, and the ones that will follow, will provide insights on many inflection points likely to occur in 2021 and beyond.

Planning for the Return of Modified In-Person Events

What will on-site events look like when they do resume? What shifts do planners need to make in their strategies and plans? And how can we convince all involved it’s safe to participate?That’s a tall order to answer, which is why we sat down with Kevin White, head of the Boston-based, award-winning experiential event agency XPL.

4 Reasons Why Now is Ideal to Invest in Your Event Team’s Professional Education

Whether you and your team’s goals are to find new ways to pivot this year’s meetings and events to virtual approaches or start the wheels turning for pandemic meeting and event design, here’s why embracing professional education now has a significant pay-off.

How to Plan a Virtual Non-Profit Fundraising Event

To understand how to successfully and strategically plan a virtual non-profit fundraising event, we talked to Lindsay Landman, founder of Beyond the Benefit and a widely respected event designer who has helped non-profits in every sector raise millions of dollars to support their missions.

14 Tech Tools to Help Pivot Your Event Planning

Here are several tech tools to help pivot your event and meeting planning in the COVID-19 era. (This list isn’t comprehensive—just a small sampling of all the available event management and planning technology!)

When and How Will the Events Industry Get Out of This? 3 Phases to Watch For

When this is finally over, we will all look back and say, in the immortal words of George W. Bush, “Well, that was some weird sh*t.” But what exactly does ‘finally over’ look like and when will we get there?

Situation Report: Reducing Cancellations and Retaining Clients

Clients are skittish about whether agencies are financially stable and operationally viable amidst layoffs and cancellations.

Situation Report: Securing Working Capital

Business owners in the Situation Room report taking a number of measures to get and keep cash in house while revenues are greatly reduced or flat.

Situation Report: Strategies for Reducing Staff Costs

Business owners who have the “luxury” of keeping some employees find themselves having to choose which people to keep or let go. Speak with employees to determine what other skill sets they have with the hope the company can save some jobs.

There’s Never a Bad Time to Think About Risk

Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having a framework for mitigation, preparedness, response and recovery in place.

3 Tips to Polish Your Pitch

The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.

Marketing Your Event in a Digital World

Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.

How to Get Media Exposure for Your Event Planning Business

Getting media exposure for your budding event planning business is one way to grab the attention of would-be customers. But there is a right way and a wrong way to approach publications.

Deciding What to Charge for Your Services

Deciding what to charge for your event planning services is one of the most important decisions you’ll have to make.

When Having a Personal Brand Comes in Really Handy

A personal brand allows you to influence how others—bosses, clients, coworkers—perceive you. There are many real-life instances in which having a strong personal brand is particularly valuable.

What’s the Difference Between a Balance Sheet and a Profit & Loss Statement?

Think about financial statements as gauges on your car’s dashboard. The speedometer is like your Income Statement (also called a Profit & Loss Statement). The gas gauge is like your Balance Sheet.

Be a Boss in a Trade Show Booth That Performs

It’s the event organizer’s job to bring people to the event, but it’s the exhibitor’s job to get the right people into the booth.

What’s the Difference Between the Accrual & Cash Accounting Methods?

Accrual or cash accounting, both methods have to do with how and when you recognize revenue and expenses for your company. But there are pros and cons to each, and once you choose one method, it can get complicated to switch.

Recession-Proofing Your Job: Do You Know Your VORP?

At some point in the near future, business leaders are going to be having conversations behind closed doors about who stays and who goes. Which category will you be in?

Accounting for Event Companies: Advance Planning Tips

Many event business owners hand their financials over to their accountant or bookkeeper, but a strong understanding of how to protect your company’s financials is crucial for success and futureproofing your business.

6 Steps To Get Publicity For Your Event Business

Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses – and of course, getting publicity isn’t always easy.

Conveying Value When Talking About Price

When talking about your rate with a client, how do you convey that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll offer more value, less risk, and a better outcome?

What’s the Difference Between Leadership & Management?

There are definite differences between leading and managing a team. People are often asked to do both in the course of their jobs. What’s the difference?

How To Define Your Brand

Creating a passion-driven vision for your business is not only professionally satisfying, it’s a smart and strategic way to create a successful brand with loyal customers.

An Essential Guide to Pitching BizBash and Other Industry Magazines

You’re working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve?

A Quick Guide to Pitch Meetings

Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential future clients. As a result, pulling off a successful pitch meeting is an essential part of closing a client and earning their business.

To Bid or Not To Bid: When NOT to Respond to An RFP

Few things get an event company owner more excited than a new Request For Proposal (other than perhaps winning said RFP). A fully fleshed out RFP means…

10 Signs You Need To Pay Closer Attention To Your Business Accounting

Understanding your business financials isn’t simply about keeping the books in order, it’s about really knowing where your business stands and how…

Fixed Fee Pricing: Are You Earning the Money You Deserve?

You can have visually stunning events, the most satisfied clients, and the most enthusiastic staff, but if your pricing isn’t accurately reflecting your value, you could be…

Everything You Heard About Brainstorming Is Wrong: How Data Disproved the Two Universal Rules of Brainstorming

Do you get your entire team together in one place to brainstorm big ideas for your event or company? Howard Givner explores universally accepted rules of brainstorming that may have you checking your assumptions.

10 Warning Signs You Need to Pay Attention to Your Event Business’ Accounting

I’ve heard so many event business owners talk about how they can’t stand accounting or say that they “have an accountant for that”. If you’re one of those people, then this article is for you! It’s easy to pass off the elements of your business that you don’t understand (or don’t want to understand), but the challenge is, how do you know that it is being done correctly? The simple answer is, you don’t.

VIDEO | Disruptions In The Industry: ILEA Live 2017 Opening Session Recap

Are you prepared for a disruption in the events industry? David Adler & Kevin White recap the ILEA Live 2017 Opening Session.

Define Your Brand, Elevate Your Business

How can you take your business to the next level? Define your brand and learn how passion, purpose, platform, & process can elevate your business.

The Scary Numbers Behind the Marriott-Starwood Merger

When Marriott announced in November, 2015, that it was merging with Starwood to create the world’s largest hotel company, it met with mixed reaction from meeting planners. Some worried about diminished competition for their business, while others brushed it aside as having little impact on them.

3 NYC Event Agencies Named to Crains’ Best Places to Work List

In addition to their ranking they all three have another commonality: each has provided their employees training through Event Leadership Institute (ELI). Employees of all three of the event planning firms cited the tuition reimbursement and the focus on employee development as one of their favorite perks.

Addition By Subtraction: Dropping Low-Margin Clients to Grow Your Business

You’re a successful small business in the events industry looking to break through to the next level. Your work is good, your reputation solid, yet your growth still comes in the “two-steps-forward, one-and-a-half-steps-back” mode.

Why Event Planning Businesses Fail

Nobody wants any advice on how to plan, design, execute and manage their events. That part they have down cold. It’s all the other stuff on the business side that proves challenging to them.

Landing The Million Dollar Event

At some point in your tenure, if you run an event planning company or agency, you’ll aspire to land the really big project, the mega event, the million dollar event. OK, it doesn’t have to be a million dollars; it can be $100,000, $250,000, etc. The number is variable; the key element is…

Giving Free Advice to Win New Business

A few people are going to steal your ideas.

Not a lot, and certainly not as many as people might think, but a few will. Yet whatever that number is, it pales in comparison to the number of people who will hire you, recommend you, and rave about you as a result of…

The Best Way To Sell – Don’t

For all the event industry salespeople who have either heard the discussions about enhancing the attendee experience or are living on another planet, here’s a selling idea to truly enhance the attendee experience: don’t sell them. Ok, then what…

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