Planning for the Return of Modified In-Person Events

Planning for the Return of Modified In-Person Events

What will on-site events look like when they do resume? What shifts do planners need to make in their strategies and plans? And how can we convince all involved it’s safe to participate?That’s a tall order to answer, which is why we sat down with Kevin White, head of the Boston-based, award-winning experiential event agency XPL.

How to Plan a Virtual Non-Profit Fundraising Event

How to Plan a Virtual Non-Profit Fundraising Event

To understand how to successfully and strategically plan a virtual non-profit fundraising event, we talked to Lindsay Landman, founder of Beyond the Benefit and a widely respected event designer who has helped non-profits in every sector raise millions of dollars to support their missions.

There’s Never a Bad Time to Think About Risk

There’s Never a Bad Time to Think About Risk

Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having a framework for mitigation, preparedness, response and recovery in place.

3 Tips to Polish Your Pitch

3 Tips to Polish Your Pitch

The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.

Marketing Your Event in a Digital World

Marketing Your Event in a Digital World

Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.

Conveying Value When Talking About Price

Conveying Value When Talking About Price

When talking about your rate with a client, how do you convey that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll offer more value, less risk, and a better outcome?

How To Define Your Brand

How To Define Your Brand

Creating a passion-driven vision for your business is not only professionally satisfying, it’s a smart and strategic way to create a successful brand with loyal customers.

A Quick Guide to Pitch Meetings

A Quick Guide to Pitch Meetings

Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential future clients. As a result, pulling off a successful pitch meeting is an essential part of closing a client and earning their business.

10 Warning Signs You Need to Pay Attention to Your Event Business’ Accounting

10 Warning Signs You Need to Pay Attention to Your Event Business’ Accounting

I’ve heard so many event business owners talk about how they can’t stand accounting or say that they “have an accountant for that”. If you’re one of those people, then this article is for you! It’s easy to pass off the elements of your business that you don’t understand (or don’t want to understand), but the challenge is, how do you know that it is being done correctly? The simple answer is, you don’t.

The Scary Numbers Behind the Marriott-Starwood Merger

The Scary Numbers Behind the Marriott-Starwood Merger

When Marriott announced in November, 2015, that it was merging with Starwood to create the world’s largest hotel company, it met with mixed reaction from meeting planners. Some worried about diminished competition for their business, while others brushed it aside as having little impact on them.

3 NYC Event Agencies Named to Crains’ Best Places to Work List

3 NYC Event Agencies Named to Crains’ Best Places to Work List

In addition to their ranking they all three have another commonality:  each has provided their employees training through Event Leadership Institute (ELI).  Employees of all three of the event planning firms cited the tuition reimbursement and the focus on employee development as one of their favorite perks.

Why Event Planning Businesses Fail

Why Event Planning Businesses Fail

Nobody wants any advice on how to plan, design, execute and manage their events.  That part they have down cold.  It’s all the other stuff on the business side that proves challenging to them.

Landing The Million Dollar Event

Landing The Million Dollar Event

At some point in your tenure, if you run an event planning company or agency, you’ll aspire to land the really big project, the mega event, the million dollar event.  OK, it doesn’t have to be a million dollars; it can be $100,000, $250,000, etc.  The number is variable; the key element is…

Giving Free Advice to Win New Business

Giving Free Advice to Win New Business

A few people are going to steal your ideas.

Not a lot, and certainly not as many as people might think, but a few will.  Yet whatever that number is, it pales in comparison to the number of people who will hire you, recommend you, and rave about you as a result of…

The Best Way To Sell – Don’t

The Best Way To Sell – Don’t

For all the event industry salespeople who have either heard the discussions about enhancing the attendee experience or are living on another planet, here’s a selling idea to truly enhance the attendee experience: don’t sell them. Ok, then what…

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