Situation Report: Reducing Cancellations and Retaining Clients

Situation Report: Reducing Cancellations and Retaining Clients

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
Situation Report: Reducing Cancellations and Retaining Clients

Situation Report: Securing Working Capital

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
Situation Report: Reducing Cancellations and Retaining Clients

Situation Report: Strategies for Reducing Staff Costs

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
There’s Never a Bad Time to Think About Risk

There’s Never a Bad Time to Think About Risk

Smarticle Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having...
3 Tips to Polish Your Pitch

3 Tips to Polish Your Pitch

Smarticle READ TIME: 3 minutes Whether you own your own event industry business or work in sales for someone else, you are always looking for new clients. The elevator pitch is a short pitch that will help you turn casual meetings and connections into new business. If...
Marketing Your Event in a Digital World

Marketing Your Event in a Digital World

Smarticle READ TIME: 3 minutes Depending on existing resources, event planners can avail themselves of a wide range of marketing channels for attendee acquisition. Traditional tactics like print advertising, email, and direct mail are still effective under certain...
How to Get Media Exposure for Your Event Planning Business

How to Get Media Exposure for Your Event Planning Business

Smarticle READ TIME: 3 minutes A mention in the local media or trade press can boost the credibility of your event planning business and potentially bring new customers your way. However, getting your company’s name in print (or online) requires some finesse. Here’s...
Deciding What to Charge for Your Services

Deciding What to Charge for Your Services

Smarticle READ TIME: 3 minutes Pricing is an important consideration for budding event entrepreneurs. However, you’ll need to do some homework before you decide your hourly rate or whether pricing by the hour, project or budget is a better way to go. Here’s what...
When Having a Personal Brand Comes in Really Handy

When Having a Personal Brand Comes in Really Handy

Smarticle READ TIME: 4 minutes No one wants to be judged solely on the assumptions of others or how things appear. One way to prevent that is to build a personal brand over which you have control. Having a personal brand—an expectation about what you bring to the...
Be a Boss in a Trade Show Booth That Performs

Be a Boss in a Trade Show Booth That Performs

Smarticle READ TIME: 4 minutes   Of all the elements of a trade show strategy, booth design can be the most challenging. It’s customer facing, so the design has to protect and preserve the brand. Booths are a marketing form factor, so the copy and graphics have...
Recession-Proofing Your Job: Do You Know Your VORP?

Recession-Proofing Your Job: Do You Know Your VORP?

READ TIME: 5 minutes We’re currently in the longest economic expansion since World War II, 125 months specifically, as I write this. It’s not a matter of “if” we’ll head into a recession; it’s a question of when, for how long, and how bad. The last...
Accounting for Event Companies: Advance Planning Tips

Accounting for Event Companies: Advance Planning Tips

Smarticle READ TIME: 1 minute Many event business owners hand their financials over to their accountant or bookkeeper, but a strong understanding of how to protect your company’s financials is crucial for success and futureproofing your business. This...
6 Steps To Get Publicity For Your Event Business

6 Steps To Get Publicity For Your Event Business

Smarticle READ TIME: 3 minutes As an event professional, you have likely spent a great deal of time getting publicity for the events that you produce. Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses. Not...
Conveying Value When Talking About Price

Conveying Value When Talking About Price

Smarticle READ TIME: 2 minutes When talking about your rate with a client, how do you convey that your services aren’t a commodity? How do you express that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll...
What’s the Difference Between Leadership & Management?

What’s the Difference Between Leadership & Management?

Smarticle READ TIME: 2.75 minutes I run an in-house event team. In my last review, when I asked what it would take to get promoted to the next level, my boss said I needed to go beyond just ‘managing’ my team, and to start demonstrating ‘leadership’ (e.g. thought...
How To Define Your Brand

How To Define Your Brand

Smarticle READ TIME: 2 minutes What fuels you to create a successful business? Innovators like Steve Jobs, Richard Branson, and Colin Cowie were not satisfied just working for a paycheck. They each had a clearly defined passion and purpose that guided them to create...
An Essential Guide to Pitching BizBash and Other Industry Magazines

An Essential Guide to Pitching BizBash and Other Industry Magazines

Smarticle READ TIME: 2 minutes You’re likely working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve? Industry publications and magazines like BizBash are a...
A Quick Guide to Pitch Meetings

A Quick Guide to Pitch Meetings

Smarticle READ TIME: 2 minutes Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential clients. Pulling off a successful pitch meeting is an essential part of closing a client and earning their...