What’s the Difference Between Leadership & Management?

What’s the Difference Between Leadership & Management?

Smarticle READ TIME: 2.75 minutes I run an in-house event team. In my last review, when I asked what it would take to get promoted to the next level, my boss said I needed to go beyond just ‘managing’ my team, and to start demonstrating ‘leadership’ (e.g. thought...
How To Define Your Brand

How To Define Your Brand

Smarticle READ TIME: 2 minutes What fuels you to create a successful business? Innovators like Steve Jobs, Richard Branson, and Colin Cowie were not satisfied just working for a paycheck. They each had a clearly defined passion and purpose that guided them to create...
An Essential Guide to Pitching BizBash and Other Industry Magazines

An Essential Guide to Pitching BizBash and Other Industry Magazines

Smarticle READ TIME: 2 minutes You’re likely working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve? Industry publications and magazines like BizBash are a...
A Quick Guide to Pitch Meetings

A Quick Guide to Pitch Meetings

Smarticle READ TIME: 2 minutes Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential clients. Pulling off a successful pitch meeting is an essential part of closing a client and earning their...
To Bid or Not To Bid: When NOT to Respond to An RFP

To Bid or Not To Bid: When NOT to Respond to An RFP

Few things get an event company owner more excited than a new Request For Proposal (other than perhaps winning said RFP). A fully fleshed out RFP means there’s a real event opportunity that they want you to bid on. You can see the dollar signs, and envision your team...
10 Signs You Need To Pay Closer Attention To Your Business Accounting

10 Signs You Need To Pay Closer Attention To Your Business Accounting

I’ve heard so many business owners talk about how they can’t stand accounting or that they “have an accountant for that”. If you’re one of those people, than this article is for you! It’s easy to pass things off that you don’t understand – or don’t want to understand,...
Fixed Fee Pricing: Are You Earning the Money You Deserve?

Fixed Fee Pricing: Are You Earning the Money You Deserve?

Smarticle READ TIME: 3 minutes You can have visually stunning events, the most satisfied clients, and the most enthusiastic staff, but if your pricing isn’t accurately reflecting your value, you could be losing revenue. While a fixed fee is the most common pricing...
Define Your Brand, Elevate Your Business

Define Your Brand, Elevate Your Business

How do you differentiate your business in the face of ever-increasing and overwhelming competition? How can you take your business to the next level? What is missing? In this week’s Featured Video, Defining Your Brand, Sean Low discusses the 4P’s: Passion,...
3 NYC Event Agencies Named to Crains’ Best Places to Work List

3 NYC Event Agencies Named to Crains’ Best Places to Work List

Last month three event planning businesses were ranked by Crain’s NY in their annual ranking of the “Best Places to Work.” In addition to their ranking they all three have another commonality:  each has provided their employees training through Event Leadership...
The Best Way To Sell – Don’t

The Best Way To Sell – Don’t

This is a guest blog by Jim Alkon of Meetings and Media, a media/business development consultancy.  Jim is also an adviser to the Convention Industry Council, and the VP of Programs for MPI Greater New York Chapter. For all the event industry salespeople who have...