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PCMA Institute

Business Ownership & Agencies

Pricing, Leadership, Human Resources, Event Sales, Branding, Proposals, RFP’s, Public Relations & more…

  • 2023 Independent Planner Pricing Report: How and How Much to Charge | WHITE PAPER

    2023 Independent Planner Pricing Report: How and How Much to Charge | WHITE PAPER

    Howard Givner

    Difficulty: All

    Categories: Templates, Guides, Insights Papers and E-books, Business Ownership & Agencies

    CMP Credit Hours: None

  • Deliver The Event Metrics Digital Marketers Demand

    Deliver The Event Metrics Digital Marketers Demand

    Michelle Bruno, Adam Parry

    Estimated Time: 57 mins

    Difficulty: All

    Categories: PCMA Convening Leaders, Business Ownership & Agencies, CEMA Summit & Topics, CMP Credit Eligible

    CMP Credit Hours: 1.0

    Course Domains: I: Marketing

  • Convene Live: How Event Models Can Transform Traditional Business Models

    Convene Live: How Event Models Can Transform Traditional Business Models

    Megan Finnell, Meagan Prescott, Bill Reed...

    Estimated Time: 48 Mins

    Difficulty: All

    Categories: PCMA Convening Leaders, Business Ownership & Agencies, CMP Credit Eligible

    CMP Credit Hours: 0.75

    Course Domains: A: Strategic Planning

  • The State of the Industry for Independent Planners & Event Agency Leaders

    The State of the Industry for Independent Planners & Event Agency Leaders

    Heather Mason, Howard Givner

    Estimated Time: 1:20

    Difficulty: All

    Categories: Webinars, Business Ownership & Agencies

  • Client/Event Discovery Form (for Agencies & Independent Planners)

    Client/Event Discovery Form (for Agencies & Independent Planners)

    ELI Editorial Team

    Categories: Templates, Guides, Insights Papers and E-books, Business Ownership & Agencies

  • Billing Rate Calculator

    Billing Rate Calculator

    ELI Editorial Team

    Estimated Time: 1 page

    Categories: Templates, Guides, Insights Papers and E-books, Business Ownership & Agencies

  • Prospecting for New Business

    Prospecting for New Business

    Howard Givner

    Estimated Time: 50 mins

    Categories: Sales Skills Development, Business Ownership & Agencies, CMP Credit Eligible

    CMP Credit Hours: 0.75

    Course Domains: I: Marketing

  • Event Planner Pricing: How and How Much to Charge

    Event Planner Pricing: How and How Much to Charge

    Howard Givner

    Estimated Time: 62 mins

    Difficulty: Advanced

    Categories: Business Ownership & Agencies, CMP Credit Eligible

    CMP Credit Hours: 1.0

    Course Domains: I: Marketing

  • Navigating Corporate Procurement Departments to Win New Business

    Navigating Corporate Procurement Departments to Win New Business

    Christina DeVore, Adam Gordon, Therese Jardine...

    Estimated Time: 42 minutes

    Categories: ELI Summits - Subscriber-Only Benefit, Business Ownership & Agencies

  • Punching Above Your Weight: How Even Small Agencies Can Land Big Accounts

    Punching Above Your Weight: How Even Small Agencies Can Land Big Accounts

    Heather Mason

    Estimated Time: 31 minutes

    Categories: ELI Summits - Subscriber-Only Benefit, Business Ownership & Agencies, CEMA Summit & Topics

  • M&A Forum: Insights From Buyers, Sellers & Investors; Valuation Models; And Behind the Scenes of a Deal

    M&A Forum: Insights From Buyers, Sellers & Investors; Valuation Models; And Behind the Scenes of a Deal

    Steve Goodman, Jeffrey Harrow, Nancy Shaffer...

    Estimated Time: 43 minutes

    Categories: ELI Summits - Subscriber-Only Benefit, Business Ownership & Agencies

  • Expand Your Business By Narrowing Your Focus

    Expand Your Business By Narrowing Your Focus

    Tim Williams

    Estimated Time: 32 minutes

    Categories: ELI Summits - Subscriber-Only Benefit, Business Ownership & Agencies

  • Winning the Business: RFPs, Proposals and Pitch Meetings

    Winning the Business: RFPs, Proposals and Pitch Meetings

    Howard Givner

    Estimated Time: 72 mins

    Difficulty: Intermediate

    Categories: CMP Credit Eligible, Business Ownership & Agencies

    CMP Credit Hours: 1.25

    Course Domains: I: Marketing

  • Keeping the Business: Debriefings, Complaints, Difficult Clients and Rebookings

    Keeping the Business: Debriefings, Complaints, Difficult Clients and Rebookings

    Howard Givner

    Estimated Time: 62 mins

    Categories: Business Ownership & Agencies, CMP Credit Eligible

    CMP Credit Hours: 1.0

    Course Domains: B: Project Management

  • Accounting and Finance for Event Companies

    Accounting and Finance for Event Companies

    Howard Givner

    Estimated Time: 83 mins

    Categories: Business Ownership & Agencies, CMP Credit Eligible

    CMP Credit Hours: 1.5

    Course Domains: D: Financial Management

  • What Today’s Clients Are Looking for in an Event Agency

    What Today’s Clients Are Looking for in an Event Agency

    Mike Drinkwalter, Amelia Harding, Stefanie Goffredo...

    Estimated Time: 33 mins

    Categories: ELI Summits - Subscriber-Only Benefit, Business Ownership & Agencies

  • A Candid Discussion on Employment: We Can Work it Out—Together

    A Candid Discussion on Employment: We Can Work it Out—Together

    David Peckinpaugh, Tina Madden, Todd Taranto...

    Estimated Time: 80 min

    Categories: ELI Summits - Subscriber-Only Benefit, Business Ownership & Agencies, Managing People and Teams

  • Transitioning Your Team to Remote Work (Recorded March 25, 2020)

    Transitioning Your Team to Remote Work (Recorded March 25, 2020)

    Adam Sloyer, Kathy Del Medico, Kevin White...

    Estimated Time: 74 mins

    Difficulty: All

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • Planner Pricing Report: How and How Much Planners Charge | WHITE PAPER

    Planner Pricing Report: How and How Much Planners Charge | WHITE PAPER

    Howard Givner

    Estimated Time: 31 pages

    Categories: Business Ownership & Agencies, Templates, Guides, Insights Papers and E-books

    CMP Credit Hours: None

  • Association Networking | ROI for Your Business and Career

    Association Networking | ROI for Your Business and Career

    Kevin White

    Estimated Time: 67 mins

    Difficulty: All

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • Working Smarter, Not Harder

    Working Smarter, Not Harder

    Tara Guérard

    Estimated Time: 21 mins

    Difficulty: Beginner

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • The Psychology of Raising Your Prices

    The Psychology of Raising Your Prices

    Peter Shallard

    Estimated Time: 27 mins

    Difficulty: Advanced

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • The Offshoot Dilemma: Should You Offer a ‘Lite’ Version of Your Business?

    The Offshoot Dilemma: Should You Offer a ‘Lite’ Version of Your Business?

    Sean Low

    Estimated Time: 55 mins

    Difficulty: Intermediate

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • Media Secrets Revealed: How the Pros Get Coverage for Their Events

    Media Secrets Revealed: How the Pros Get Coverage for Their Events

    Howard Givner

    Estimated Time: 11 mins

    Difficulty: All

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • Getting the Price You Want

    Getting the Price You Want

    Howard Givner

    Estimated Time: 14 mins

    Difficulty: Intermediate

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • Getting Publicity for Your Event Business

    Getting Publicity for Your Event Business

    Sasha Vasilyuk

    Estimated Time: 35 mins

    Categories: CMP Credit Eligible, Business Ownership & Agencies

    CMP Credit Hours: 0.5

    Course Domains: I: Marketing

  • Taking Your Business to the Next Level

    Taking Your Business to the Next Level

    Howard Givner

    Estimated Time: 11 mins

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • Exit Strategy: Selling or Merging Your Event or Catering Business

    Exit Strategy: Selling or Merging Your Event or Catering Business

    Howard Givner

    Estimated Time: 88 mins

    Difficulty: Advanced

    Categories: Business Ownership & Agencies

    CMP Credit Hours: None

  • Dealing With Toxic Employees

    Dealing With Toxic Employees

    Howard Givner

    Estimated Time: 35 mins

    Difficulty: Advanced

    Categories: Business Ownership & Agencies, CMP Credit Eligible

    CMP Credit Hours: 0.5

    Course Domains: E: Human Resources

  • 2016 Planner Pricing Report: How and How Much Planners Charge | VIDEO

    2016 Planner Pricing Report: How and How Much Planners Charge | VIDEO

    Howard Givner

    Estimated Time: 45 mins

    Difficulty: Advanced

    Categories: Templates, Guides, Insights Papers and E-books, Business Ownership & Agencies

    CMP Credit Hours: None

  • 10 Ways Your Website is Killing Your Business

    10 Ways Your Website is Killing Your Business

    Alan Berg

    Categories: Business Ownership & Agencies, CMP Credit Eligible

    CMP Credit Hours: 1.0

    Course Domains: I: Marketing

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      • AI-Driven Event StrategyNew!
      • Crisis & Risk Mitigation for Events Certificate Course
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    • Instructor Facilitated Courses
      • Advanced Event Design & Strategy
      • CMP Exam PrepUpdated!
      • Enhancing Events with AIUpdated!
      • Event & Meeting Management Fundamentals
      • Event Accessibility Strategist
      • Event DEI Strategist
      • Event Measurement & Analytics
      • Mastering Business Acumen for Events ProfessionalsNew!
      • Technical Meeting & Event ProductionUpdated!
    • On-Demand Courses
      • Accessibility Training for On-Site Event Staff
      • CMP Exam Prep
      • Digital Event Strategist (DES) Certification
      • Event Entrepreneurship: Growth Strategies
      • Hybrid & Virtual Event Director
      • Spark Certificate ProgramNew!
      • Special Event DesignUpdated!
      • Strategic Event Audience Engagement
      • Sustainable Events BlueprintNew!
      • The Launching Pad: Building Your Event Business
      • Virtual Fundraising Event Management
      • Venue Sales Accelerator
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