Anne Mansfield of Four Seasons: Realistic Insights for the Future of Events

Overview

Now is the time for hotels and other event venues to be thinking strategically and for planners to know what’s changed before bringing groups back for small and large meetings, incentive trips, and more. As Vice President, Sales and Hotel Marketing, Americas, for Four Seasons Hotels, Mansfield provides strategic leadership to the Worldwide Sales, and hotel sales and marketing teams for the Americas region.

In this webinar, part of the ELI Event Masters series, Mansfield shares strategies on venue and room pricing, structuring a sales team, and unique opportunities for planners.

Learning Outcomes

  • The state of in-person group business now
  • The role of pricing and flexibility in stimulating demand
  • New health and safety protocols, including on-site testing, for meetings and events
  • Tips for collaborating and staying connected with internal teams and external customers
  • The importance of training and development for ongoing skill development

Course Information

Estimated Time: 45 mins

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.

Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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Anne Mansfield

As Vice President, Sales and Hotel Marketing, Americas, for Four Seasons Hotels, Anne provides strategic leadership to the Worldwide Sales, and hotel sales and marketing teams for the Americas region.

Her priorities include alignment between global and hotel sales teams to drive revenue growth across the Four Seasons portfolio of 119 hotels and resorts. In her role, she is responsible for strategic account management and new business development for all market segments. Anne has always been deeply invested in developing and coaching high-performing sales teams, with a long track record of success throughout her 30-year career with Four Seasons. She attributes this success to long-lasting relationships with clients, partners and colleagues who share a common passion for luxury travel and commitment to excellence. 

When she is not on the road, Anne resides in New York City and enjoys the restaurant and performing arts scene with her husband and twin sons.

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