Sarah Pease (owner of Brilliant Events) and Lauren Sozmen (owner of Loli Events) talk about their professional backgrounds and how they ended up in the event industry. Sarah and Lauren touch on the importance of setting boundaries and communicating properly with clients, characteristics they want in employees, what catches their eye in job applicants, and showcasing your portfolio in a way that gets you the clients that are best for your business.
- Use branding to build your portfolio, find your niche and show your true style. Only show what you are proud of, even if there isn’t a lot of it in the beginning.
- The event industry is a collaborative industry, there is a planner for every client, you should use other planners as a resource.
- To prevent scope creep create boundaries with clients, don’t be afraid to say no if it is not your job.
- New hires need to be friendly, articulate, able to sense of urgency on “game day” and have a make it happen no matter what attitude.
Sarah Pease co-founded Brilliant Event Planning in 2008. She has spent the last 10 years getting a rush from constant improvement, meaningful work, and smashing goals — as a teammate, an entrepreneur, a lead generator, a creative mind, a TV personality, and above all — a marketer. Sarah has shared conference rooms, helipads, stages, television studios, dinner tables, and aircraft carriers with some of the brightest minds in nearly every industry – sparking new ideas and creating a culture of marketing innovation around her.
Although a Paris native, Lauren has lived in NYC most of her life. She always knew she was going to own a business where she would create magic and memories.
Whether she is working with a charm-laden raw space or a sprawling family estate, the common thread between Loli weddings & events is that every last detail strikes a balance between approachability and luxury. Lauren loves to weave high-quality design elements into experiences that feel comforting and reflect a shining sense of hospitality, something she picked up while planning events for the likes of restaurateur Daniel Boulud & Thomas Keller.
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