Can an invitation be the lynchpin for an entire event’s brand? They can when your designer brings a couture perspective to the project. Ceci Johnson, the founder and creative director of Ceci New York has built an internationally renowned luxury invitation and corporate ID design house, and become a go-to resource among high-profile social and corporate clientele, including royalty, A-list celebrities, andleading luxury brands.
In this interview, you’ll hear her world view of invitations as the epicenter of an entire lifestyle, and how she created CeciStyle.com, a digital magazine to show how an invitation’s design elements extend into clothing, travel, accessories and more.
Filmed live for the Maverick Series Live: Interviews with Icons & Innovators of the Luxury Weddings Industry at the Lighthouse International Conference Center in NYC.
- Learn what it means to create a ‘wedding brand’ for a client.
- Learn how and why Ceci created a digital magazine to extend her brand.
- Hear Ceci’s view on digital vs. print invitations.
- Hear how Ceci deals with toxic employees.