Ceci Johnson on Thought Leadership and Having a Couture Perspective


Can an invitation be the lynchpin for an entire event’s brand? They can when your designer brings a couture perspective to the project. Ceci Johnson, the founder and creative director of Ceci New York has built an internationally renowned luxury invitation and corporate ID design house, and become a go-to resource among high-profile social and corporate clientele, including royalty, A-list celebrities, andleading luxury brands.

In this interview, you’ll hear her world view of invitations as the epicenter of an entire lifestyle, and how she created CeciStyle.com, a digital magazine to show how an invitation’s design elements extend into clothing, travel, accessories and more.

Filmed live for the Maverick Series Live: Interviews with Icons & Innovators of the Luxury Weddings Industry at the Lighthouse International Conference Center in NYC.

Learning Outcomes

  • Learn what it means to create a ‘wedding brand’ for a client.
  • Learn how and why Ceci created a digital magazine to extend her brand.
  • Hear Ceci’s view on digital vs. print invitations.
  • Hear how Ceci deals with toxic employees.

Course Information

Estimated Time: 22 mins

Difficulty: All

CMP Credit Hours:

Maverick Series

The Event Leadership Institute is proud to produce our exclusive Maverick Series: interviews with people who plan the biggest and most high-profile events, run the most well respected and award-winning companies, manage the biggest venues, and demonstrate thought leadership, innovation and creative thinking. Join us as these industry Mavericks share their stories, insights and guidance.

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Ceci Johnson

Following a short stint designing the national bridal registry kits for the Federated Department Stores, Ceci Johnson landed on the East Coast for a job. It was in New York, with an invitation she created for a coworker’s wedding, that the Ceci New York story began. One referral lead to another, and Ceci soon realized that the world was lacking in original, innovative and personalized designs. She established Ceci New York in 2004 and serves as Creative Director today.

Ceci was soon pronounced as a leader in the industry, winning the prestigious ModernBride “Trendsetter” award and being named an “Expert Stationer” by New York Magazine early in her career. After being named Tory Burch’s “Woman to Watch” and “Invitation Innovator” by WeTV, Ceci’s client list has grown to include many distinguished and notable clients including The President of the United States, International Royalty, Sean “Diddy” Combs, Katherine Heigl, The Empire State Building, Cole Haan, Hugo Boss and the International Academy of Television Arts & Sciences.

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