With virtual events, you gain access to a larger number of potential attendees. How can you use marketing and public relations to bring these larger groups into the fold? In this class, we cover how to communicate updates to attendees when events have been converted from in-person to virtual. You’ll also learn tips for creating audience personas to improve your marketing and design, and how to communicate the value of your virtual event to potential attendees.
- Identify the key components to converting current audience communications from an in-person event to a virtual event.
- Discover how to use audience personas to develop a targeted marketing plan.
- Understand strategies for creating FOMO (fear of missing out), a story that builds up to the event, and how to differentiate and market your virtual event from the competition.
This on-demand course is just the beginning of what it takes to develop, plan and manage a virtual event. We’ve developed Virtual Event & Meeting Management, an entire online certificate course — eligible for 20 CMP hours too! — designed to help planners build on their existing event management skillset and experience. Learn the fundamentals of planning virtual events with our next course starting soon!
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