Event in a Box


If you’re an occasional planner and are in charge of an important event, this series of videos will help give you a solid overview of 5 key areas that you’ll need to be mindful of when planning your event. This series was created with the goal of giving you a short, but impactful, overview of some of the key factors you should be aware of when embarking on the planning process.

Learning Outcomes

  • Learn how live events differ from other marketing vehicles and how to leverage the unique power of events to help achieve your goals.
  • Identify several tips in researching and negotiating venues for your event.
  • Learn whether electronic or paper invitations is right for you, and key tips for maximizing the impact of online registration.
  • Be aware of key mistakes that novice planners often make, and tactics for avoiding them.

Course Information

Estimated Time: 42 mins

Difficulty: All


CMP Credit Hours:

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.

Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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