Your company may provide better services, but if your competitors have better press, they’ll take your potential customers and they’ll charge higher prices. In this course, we’ll provide an insight into what editors and publishers look for in story ideas, share best practices for pitching the media, and show how to use press coverage to drive business once you get it. Armed with these best practices, you’ll be empowered to get, and use, publicity for your company.
- Identify best practices for pitching editors, and what not to do when pitching.
- Draft a story idea in a way that gets maximum attention.
- Find out what specific types of stories and topics journalists are looking for.
- Implement strategies for leveraging press for your business once you get it.
Founder and CEO of I DO PR, Sasha Vasilyuk is a versatile communications professional with 15 years of experience in journalism, PR, marketing and events. Sasha has worked with a variety of bridal, fashion, and tech brands, and is a sought after speaker in the wedding industry.
With a MA in Journalism from New York University, Sasha is an award-winning journalist who has written for USA Today, Los Angeles Times, Huffington Post, Newsweek, San Francisco Chronicle and others.
Prior to this, Sasha was the cofounder of one of the first coworking spaces in the U.S., where she produced over 100 business events and worked closely with clients and partners that included Twitter, Airbnb, MC Hammer, Blue Bottle Coffee, Steelcase and Joie de Vivre Hotels among others.