How Social Media Is Impacting Live Events


Do you know how social media is impacting live events? What about how you can use it to maximize your event? In this class, filmed live on the floor at BizBash Boston, Steve Mooney of Jack Morton Worldwide provides tips to use social media to engage your event audience and celebrate your content. Steve also discusses the importance of listening and not simply broadcasting on social media because engaging your audience through the principles of storytelling allows for a more meaningful and complete interaction.

Learning Outcomes

  • Understand how conversations and storytelling have changed.
  • Learn to “celebrate your content”
  • Understand listening vs. broadcasting
  • Learn how to play and make the most of social media at your live events by picking the right tool

Course Information

Estimated Time: 12 mins

Difficulty: All


CMP Credit Hours:

Steven Mooney

As Managing Director of Jack Morton’s Boston office, Steve Mooney oversees the development of multi-year agency relationships dedicated to building and activating brands for clients. He has succeeded with a strong focus on the agency’s digital and strategic planning offerings. Since he joined Jack Morton in 1992, Steve has played various roles from creative and production to management, including helping form Jack Morton’s Experiential Planning Group and working on integrated campaigns for Harvard Business School and Fidelity Investments.

Steve is a strong advocate of using technology to make new connections and is a frequent contributor to Jack Morton’s twitter feed and blog.

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