How to Keep Your Event Ideas Fresh and Stay One Step Ahead of Clients


At the 2013 Event Innovation Forum in New York, The New Yorker’s executive director of integrated marketing, Melanie Altarescu, shared how she’s constantly finding new ideas for her events. Video from

Course Information

Estimated Time: 14 mins

Difficulty: All

CMP Credit Hours:

Melanie Altarescu

Melanie Altarescu is a creative marketing executive. She is currently Chief Partnerships Officer at The Wing, a company that builds co-working and community spaces for women. In this role, Melanie combines her passion for female leaders and entrepreneurs with her extensive background in integrated sales and marketing.

Her career includes ten years in publishing with Condé Nast and Hearst Media Group. Throughout her tenure in publishing, she held leadership roles at publications including The New Yorker, WIRED, and Vanity Fair, where she was responsible for revenue-generating creative partnerships.

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