How to Think Like an Innovative Brand

Overview

At the Event Innovation Forum—Chicago on November 13, Kevin White discussed what Google, Disney, and 3M are doing internally to foster a culture of innovation and ideation, and how event planners can adopt those principles. Video from www.bizbash.com

Course Information

Estimated Time: 20 mins

Difficulty: All

CMP Credit Hours:

Kevin White, CSEP

Kevin White has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to a decades-long career in experiential design. In 2011 he founded XPL, a boundary-pushing agency that delivers bold, powerful live events that transform audiences around the world. Clients include institutions such as Harvard Business School, non-profits such as The Special Olympics, governmental units such as the US Department of State and corporations such as Bugatti. Each brings a diverse set of needs that they entrust Kevin and his team to fulfill.

Kevin has undergone training from the World Health Organization (WHO) on mass gatherings, and has also received the Event Safety Access certification from the Event Safety Alliance.

Kevin’s commitment to his industry is demonstrated by his willingness to give back. He currently teaches event students through the Event Leadership Institute and has been a professor at New York University. He was selected by his peers to serve as international president of the International Live Events Association (ILEA). He has a penchant for travel, is incredibly loud and loves to witness great stories.

View Instructor’s Profile
See pricing