Industry Perspectives With David Merrell


Join our Executive Director, Howard Givner for the rare opportunity to sit down with one of the Event Industry’s super stars, David Merrell. In this up close and personal interview, Merrell shares what it’s like to work in the event industry, how he got to where he is today and how he helps others get there. Merrell shares his inspirations, his setbacks and, of course, his best war stories. More than that, he opens up about his post event rituals and how he manages to be prepared for every eventuality. Oh..and he started off as an accounting major.

Learning Outcomes

  • Learn David’s top tools and materials
  • Get a true sense of what it is like to run an event company
  • Recognize the importance of transforming inspiration into reality
  • Find out about the surprising traits that AOO looks for in employees, vendors and beyond

Course Information

Estimated Time: 37 mins

Difficulty: Advanced

CMP Credit Hours:

Maverick Series

The Event Leadership Institute is proud to produce our exclusive Maverick Series: interviews with people who plan the biggest and most high-profile events, run the most well respected and award-winning companies, manage the biggest venues, and demonstrate thought leadership, innovation and creative thinking. Join us as these industry Mavericks share their stories, insights and guidance.

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David Merrell

For over 25 years it has been David Merrell’s philosophy that “All special events truly demand a customized approach in order to fully achieve the client’s vision and purpose.” It is this vision, passion, and dedication, to each and every client that has inevitably led David E. Merrell and AOO Events, to become one of the most sought-after producers with a growing list of Fortune 500 and international corporations for product launches, corporate events, celebrity-attended fundraisers, and intimate weddings.

Continuously leading the market in a forward direction with authoritative momentum, David E. Merrell and AOO Events can respectively be considered a driving force in today’s event industry.

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