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One of the biggest reckonings the current pandemic has brought to the surface is whether traditionally relied upon systems for delivering value are still pertinent. Nowhere has this conversation gone on longer than in the Association market, where traditional membership values and models of delivery have ruled for decades. This discussion among association leaders and managers will take a look at the changing landscape for associations, the serious decisions they are facing, give a general guide on the discussions that are currently taking place on how to adjust for the climate, and hopefully bring in to focus a future that is anything but certain.
- Assess the current impacts on association membership and value models
- Establish a sense of “virus normal” strategies associations are trending towards
- Develop a realistic market segment roadmap for the foreseeable future