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As corporations around the world reel from the seismic changes in the global economy, they are faced with an incredible amount of decisions moving forward. Of these, “How do we gather our people together?” and “How do we meet with our external clients?” loom large. And no one is feeling the uncertainty of those questions deeper than senior corporate planners who are responsible for entire meeting departments. Their decisions on in-face events will have a global impact that will last for years, if not decades, and have the power to utterly transform in-person commerce.
This discussion among senior-level meeting leaders will take a look at the serious decisions facing corporate planning departments, give a general guide on the discussions that are currently taking place on how to adjust for the climate, and hopefully bring in to focus a future that is anything but certain.
- Assess the current impacts on internal and external corporate events
- Establish a sense of “virus normal” strategies corporate departments are trending towards
- Develop a realistic market segment roadmap for the foreseeable future