Market Transformation Series: New Venue Protocols (Recorded May 6, 2020)

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Every in-person event has three things: people, a program, and of course, a place.  But what will gathering look like in a Covid world? This is perhaps the biggest question producers, corporations, non-profits and certainly, VENUES are pondering as we try to move forward during the next 12-18 months. It is a question the experiential industry needs to take control of and provide the solutions so that we bring events back up to speed safely. This discussion will take several turns. First, we will look at the science of cleaning in a virus-spreading world. Then, we will engage venue managers from large to small to see how they are developing new protocols to ensure guest safety in uncertain times. Finally, we will look at what all of this means for the future of event design which is very much venue-dependent.

Learning Outcomes:

  • Establish the scientific minimums of “clean” in a pandemic state
  • Learn what strategies venues are currently considering to reopen
  • Develop a realistic outlook for event spatial design and pricing for the future

Course Information

Estimated Time: 75 min

CMP Credit Hours:

Kevin White, CSEP

Kevin has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to work with global organizations on their marketing and development efforts for nearly a quarter-century.

In 2011 he founded XPL, an award-winning experiential agency that delivers bold, powerful live events that transform audiences around the world. Clients include institutions such as Harvard Business School, non-profits such as The Special Olympics, governmental units such as the US Department of State, and corporations such as Bugatti. Each brings a diverse set of needs that they entrust Kevin and his team to fulfill.

In addition to serving as an instructor for several Event Leadership Institute professional development courses —including Pandemic Meeting & Event Design and Pandemic On-Site Protocol Training — Kevin has undergone training from the World Health Organization (WHO) on mass gatherings and has also received the Event Safety Access certification from the Event Safety Alliance.

Kevin’s commitment to his industry is demonstrated by his willingness to give back. He has been a professor at New York University and was selected by his peers to serve as the international president of the International Live Events Association (ILEA) in 2014-1015. He is currently working on his first book on innovation in experiential design and recently launched a series of entrepreneurial-based retreats worldwide under the brand, The Table.

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Ken Bickerton CIH CSP

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Antony Bonavita CVE

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