Modern Event Design: Inspiration to Completion

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How can you turn your client’s vision into event reality when those clients can’t quite articulate what their visions are? Sasha Souza has created a unique list of non-event specific questions to ask your clients that will help you identify the look and feel they seek. You’ll hear the 10 unique questions she asks them, and what each question tells her about their desired style. Next you’ll see how she creates Inspiration Boards for each client, and ultimately how these are manifested in specific event elements. Sasha will share several case studies from actual events to demonstrate this process.

Learning Outcomes

  • Identify questions to ask your clients to help determine their event vision.
  • Learn what each question tells you about their style desires.
  • Learn how to translate those desires into an Inspiration Board.
  • Learn how to use the Inspiration Board as a guideline for creating event details that bring the client’s vision to life.

Course Information

Estimated Time: 65 mins

CMP Credit Hours:

Course Domains:

Sasha Souza

Growing up in the San Francisco Bay Area, Sasha Souza was raised by a flower-child mom who encouraged her daughter’s flair for the dramatic. Cultivating a background in the theater arts, Sasha emerged as a businesswoman with a gift for theatrical styling and, after helping numerous friends and family members plan their weddings, she opened her first event design firm called The Whole Shebang!. Today she is an event scholar, designing events and weddings the same way a Broadway producer approaches a play — she makes sure that the stars shine and the audience/guests always go home wanting more.

She was also a featured event planner on the Style Network TV show “Whose Wedding is it Anyway??” Sasha and her work are also frequently featured on television programming including CBS “Early Show”, ABC’s “Primetime” wedding series special, “Inside Edition”, “Eye on LA”, and “In Wine Country”, “Get Married” and upcoming on “Marcel’s Quantum Kitchen” for SyFy, among other shows. Sasha Souza was also a featured celebrity speaker at the Conde Nast Bridal Group’s Wedding March series part of the March on Madison series as well as a regular speaker at The Special Event Show Conferences and is an active keynote speaker for events across the country. Her speaking engagements have taken her all across the United States and to Tokyo, Japan to educate her peers & couples about the hottest trends in wedding & event design.

Sasha Souza was honored by Modern Bride Magazine as one of the first Top 25 Trendsetters in the wedding industry…the only planner in the San Francisco Bay Area to ever receive the honor. She was also a member of the prestigious advisory panel. Sasha Souza is a Master Bridal Consultant, one of just over 50 in the world, a distinguished member of the Association of Bridal Consultants (ABC).
Currently, Sasha sits on the advisory board for Event Solutions Magazine, a magazine dedicated to showcasing the best in the events industry.

Sasha believes strongly in giving back to the community that has provided so much for her. Since 2008, she has been the Events Chair for the SEARCH Foundation and is now serving on the Executive Committee. SEARCH helps her peers in the events industry who are faced with catastrophic loss & illness and most recently has taken on the very important role as Founding President of Wish Upon A Wedding. Wish Upon A Wedding is the nation’s only wedding wish granting non-profit for couples facing terminal illness.

Sasha published her first book in January 2010, Signature Sasha: Magnificent Weddings by Design available at Barnes & Noble, and independent booksellers or from

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