Planner Perspectives: Transitioning to Online Events

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In this on-demand video course, understand how to deliver value to attendees through content strategy and hear virtual event lessons learned to apply in your upcoming events. Abby Eastman, Director of Events and Communications, from Susan Davis International sits down with Brandt Krueger from Event Leadership Institute to share insights into the important factors to consider when thinking about canceling an event, how to include stakeholders to maximize ROI, and lessons learned from her experience to apply to your virtual events. 

Learning Outcomes

  • Best practices for identifying client needs to deliver value
  • Factors to consider when thinking about cancellations
  • How to include stakeholders to maximize ROI
  • Tips for developing a list of required information before beginning a platform search
  • Virtual event lessons learned to apply to your virtual events

Course Information

Estimated Time: 33 mins

CMP Credit Hours:

This on-demand course is just the beginning of what it takes to develop, plan and manage a virtual event. We’ve developed Virtual Event & Meeting Management, an entire online certificate course — eligible for 20 CMP hours too! — designed to help planners build on their existing event management skillset and experience. Learn the fundamentals of planning virtual events with our next course starting soon!

Brandt Krueger

As a first generation personal computer user since the age of 6, technology is part of Brandt’s DNA. Combine that DNA with a degree in Technical Theatre and a core in Psychology, add in almost 20 years experience in the meetings and events industry, and you get a powerful event technology cocktail.

In addition to being published on numerous websites such as,, and the Convention Industry Council, he has landed articles in trade publications such as Meetings and Conventions Magazine and Insurance & Financial Meetings Management Magazine. He’s spoken at various industry events such as Collinson Collaborate, BizBash’s Elevate, MPI’s World Education Congress, FICP’s Education Forum, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests on producing large scale events in Turkmenistan.

He currently teaches many public and private classes through the Event Leadership Institute, and is the owner of Event Technology Consulting, an appropriately named company that provides meeting and event technology consulting services.

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Abby Eastman, CMP

Abby Eastman, Director of Events and Communications for Susan Davis International, has always been passionate about special events and bringing people together. With nearly a decade of experience in the nonprofit, hospitality, and tourism industry sectors, Abby is a design thinker who challenges assumptions. 

Abby’s previous experiences include managing and executing annual meetings with more than 2,500 attendees at the National Association of College and University Business Officers. She also supported high-profile events such as the White House Correspondents’ Association Annual Dinner, The National Prayer Breakfast, The Mystic Krewe of Louisianans Washington Mardi Gras, and Fight Night – Fight for Children. 

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