Projection Mapping: Case Studies


The new generation of projections is widely viewed by event pros as one of the coolest, most transformative new technologies to come along in quite a while. Travis Threlkel will explain how Obscura projected the YouTube Symphony Orchestra onto the outside of the Sydney Opera House and created a 26-story projection tower for Coca-Cola’s 125th anniversary. Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

Learning Outcomes

  • Explore numerous examples of how projection mapping is deployed to enhance a client’s brand.
  • Learn the creative process behind how Travis designs his projection mapping projects.

Course Information

Estimated Time: 16 mins

Difficulty: Intermediate

CMP Credit Hours:

Course Domains:

Travis Threlkel

Since founding Obscura Digital in 2000, Travis Threlkel has been leading a team of 50 people and providing immersive branded environments created with the latest technologies, from architectural and video mapping, to interactive displays and 3-D cameras.

Travis’s projects have included projecting video onto the Guggenheim Museum and Sydney Opera House for YouTube, creating a holographic touch screen for Heineken, and making an interactive, real-life installation for Facebook that mapped users social data.

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