OverviewMichelle French, ELI Instructor and Non-Profit Event Producer at Sunday Sol Events, provides her expert advice about non-profit and fundraising event management. Michelle speaks about her start in the industry, managing client expectations, and how event budgets have changed. She then touches on using KPIs to measure ROI, managing the perception of event spending, and much more.
Michelle French is a storyteller at heart. Every event she produces tells a tale, delivers a message, and has an effect that continues long after the tables are cleared and the last attendee exits the venue.
The insights and skills that go into creating meaningful events had their beginnings when Michelle was a student at the Indiana University Kelly School of Business, where she majored in marketing and international studies. After working for American Airlines as part of the sales team and being present for 9/11, Michelle considered how she might use her talents to make a difference. Heading West, Michelle became the Event Manager for the California Science Center, and within six years, the company experienced rapid growth.
In 2009, Michelle founded Sunday Sol Events, where she applies the principle that her work isn’t complete with just one event but must fit into a client’s long-range plans. As Michelle works on telling the story of each organization, she focuses on the audience. Are we sending a clear message? Is there a call to action? Are we inspiring them? This unique approach is what sets Sunday Sol Events apart.
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