Q&A: Tara Guérard, Tara Guérard Soirée
Tara Guérard, Founder of Tara Guérard Soirée, joined ELI for an insightful Event Leader Q&A session. In this video, Tara speaks about her experience opening her own business, what it’s like to cater to celebrity clients, and where she looks for creative inspiration. Tara also offers her advice on how to recognize your value and set your price accordingly, how to grow your business through referrals, and much more.
Recognized as one of the nation’s leading tastemakers, Tara Guérard has earned a widespread reputation for her exceptional ability to create spectacular settings celebrating life’s most anticipated occasions.
For over 15 years, clients across the United States – from “bright young things” to celebrity hostesses and CEOs – have turned to Tara for her southern-contemporary affairs and impeccably executed events. With a core business in event design, Tara has expanded her brand to include furniture design for Frank and Lane, as well as custom invitation suites and printed pieces through Lettered Olive.
A noted style expert, Tara has been featured in Food & Wine, InStyle, Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings and on The Martha Stewart Show, The Nate Berkus Show and the Style Network, among other media outlets. Additionally, Tara is a regular on the blog and speaking circuits, dispensing tips and advice on an array of design related topics.
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