Setting Virtual Event Strategy Goals & Objectives

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Just like in-person events, it’s important to spend time in the beginning developing your virtual event strategy. This class provides an easy-to-follow framework of getting started with three core fundamental questions. You’ll learn how to identify “the why,” and possible goals for different types of virtual events. You’ll also discover why making assumptions about your audience may derail your plans. And finally, you’ll learn how to measure success aligned with your goals.

Learning Outcomes

  • Understand the critical foundation question to answer when developing your virtual event.
  • Discover the importance of truly understanding your audience
  • Learn the importance of establishing measurement criteria before your event starts
  • Identify all of the key stakeholders to secure input from to avoid costly mistakes

Course Information

Estimated Time: 12 mins

Course Domains:

This on-demand course is just the beginning of what it takes to develop, plan and manage a virtual event. We’ve developed Virtual Event & Meeting Management, an entire online certificate course — eligible for 20 CMP hours too! — designed to help planners build on their existing event management skillset and experience. Learn the fundamentals of planning virtual events with our next course starting soon!

Brandt Krueger

As a first generation personal computer user since the age of 6, technology is part of Brandt’s DNA. Combine that DNA with a degree in Technical Theatre and a core in Psychology, add in almost 20 years experience in the meetings and events industry, and you get a powerful event technology cocktail.

In addition to being published on numerous websites such as,, and the Convention Industry Council, he has landed articles in trade publications such as Meetings and Conventions Magazine and Insurance & Financial Meetings Management Magazine. He’s spoken at various industry events such as Collinson Collaborate, BizBash’s Elevate, MPI’s World Education Congress, FICP’s Education Forum, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests on producing large scale events in Turkmenistan.

He currently teaches many public and private classes through the Event Leadership Institute, and is the owner of Event Technology Consulting, an appropriately named company that provides meeting and event technology consulting services.

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