Silent Auction Strategy


Become an expert at planning the stages and strategy of incorporating a silent auction into your event, or improving an existing silent auction. Topics covered include, forming an effective committee, auction item procurement, how to set minimum bids and increments, tax deductibility, pre-event auction logistics, onsite set-up and management as well as guest close out, including cashiering and staffing.

Learning Outcomes

  • Be able to select and prepare individuals to be productive members of your auction committee.
  • Successful procurement and development of guidelines on what makes for a great auction item and how to compose an effective donation request letter.
  • Learn pre-event considerations for smooth auction logistics, onsite management and easy guest check-out experience.

Course Information

Estimated Time: 72 mins

CMP Credit Hours:

Course Domains:

Michelle French

Michelle French is a storyteller at heart. Every event she produces tells a tale, delivers a message, and has an effect that continues long after the tables are cleared and the last attendee exits the venue.

The insights and skills that go into creating meaningful events had their beginnings when Michelle was a student at the Indiana University Kelly School of Business, where she majored in marketing and international studies. After working for American Airlines as part of the sales team and being present for 9/11, Michelle considered how she might use her talents to make a difference. Heading West, Michelle became the Event Manager for the California Science Center, and within six years, the company experienced rapid growth.

In 2009, Michelle founded Sunday Sol Events, where she applies the principle that her work isn’t complete with just one event but must fit into a client’s long-range plans. As Michelle works on telling the story of each organization, she focuses on the audience. Are we sending a clear message? Is there a call to action? Are we inspiring them? This unique approach is what sets Sunday Sol Events apart.

View Instructor’s Profile
See pricing