Recognized as the southeast’s leading event designer, Tara Guérard has earned a national reputation for her exceptional ability to create spectacular settings for clients both locally and across the United States. Since opening the doors of Soirée by Tara Guérard in Charleston, South Carolina over a decade ago, Tara has been noted as a leading arbiter of entertaining and southern style. Soirée’s work has been featured by a wide range of media including Elegant Bride, Food & Wine, Southern Accents, Martha Stewart Weddings and Town & Country Weddings, and the Style Network.
In this interview, you’ll get an inside look at how Tara has built, and continues to expand her diverse business, which now includes a line of invitations, interior design, and furniture production.
Filmed live for the Maverick Series Live: Interviews with Icons & Innovators of the Luxury Weddings Industry at the Lighthouse International Conference Center in NYC.
- Hear how Tara has successfully grown her business, despite deliberately taking on fewer clients each year.
- Learn how she charges for her services.
- Understand what’s involved in charging for both design and planning services on the same job.
- Learn how Tara handles new client inquiries to increase her chances of booking.
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