The Data-Driven Approach to Event Marketing


At the Event Innovation Forum—New York on October 30, 2013, Eventbrite’s vice president of marketing, Tamara Mendelsohn, shared how marketers can boost attendance by thinking about the event registration experience like an online retailer. Video from

Course Information

Estimated Time: 21 mins

Difficulty: All

CMP Credit Hours:

Tamara Mendelsohn

As VP and General Manager of Marketplace at Eventbrite, Tamara Mendelsohn drives global consumer strategy and heads up Eventbrite’s Marketplace Business Unit, overseeing product, engineering, marketing, and business development. She was one of Eventbrite’s earliest hires in 2009, and before taking on her current role, Tamara built the company’s global marketing team from the ground up to 60+ people. Prior to joining Eventbrite, Tamara was a Senior Analyst with Forrester Research, specializing in eCommerce technology. She holds a BA from Wellesley College and an MBA from MIT Sloan.

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