Brainstorming is an integral part of most creative businesses, and the event industry is no exception. Over the years, an accepted protocol has been enshrined as the proper way to use brainstorming sessions to generate a large number of creative solutions to a problem (or event idea). However, research has consistently shown that this accepted protocol is wrong. This course will explain how, and why.
This course was filmed live at BizBash Florida 2012 Expo.
- Understand why the traditional methods of brainstorming are in fact the least effective.
- Identify alternative methods to traditional brainstorming that are more effective.
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