The Myth of Brainstorming


Brainstorming is an integral part of most creative businesses, and the event industry is no exception. Over the years, an accepted protocol has been enshrined as the proper way to use brainstorming sessions to generate a large number of creative solutions to a problem (or event idea). However, research has consistently shown that this accepted protocol is wrong. This course will explain how, and why.

This course was filmed live at BizBash Florida 2012 Expo.

Learning Outcomes

  • Understand why the traditional methods of brainstorming are in fact the least effective.
  • Identify alternative methods to traditional brainstorming that are more effective.

Course Information

Estimated Time: 9 mins

Difficulty: Advanced


CMP Credit Hours:

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.

Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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