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When will the economy reopen, and what does that even look like? More importantly, just because businesses may reopen doesn’t mean organizations will be ready or willing to host their events in anything resembling pre-Covid numbers. And for those that do, it may take some time for attendees, speakers, sponsors, and exhibitors to feel comfortable traveling to, and attending, many events. With all this uncertainty, how should planners be adjusting their thinking for the next 12 months? How should agencies, vendors, venues & other suppliers approach budgeting and projections? This webinar will take a 10,000 foot view of what the world will look like in the year ahead, how Covid may change social behavior, and how both of those will impact the face-to-face events industry.
In this special high-level program,
1. Former Assistant Secretary of Homeland Security and CNN Analyst Juliette Kayyem will share her widely used 5 Stages of Crisis Management plan and explain where we are right now and what’s likely to happen in the coming year.
2. PCMA CEO Sherrif Karamat will discuss how business events will evolve over the short and long term, and how companies, associations and other organizations can continue to engage their audiences and provide value to stakeholders.
3. FIRST Agency founder and event industry investor Richard Waddington will provide insight into what event businesses must do to survive and thrive in this new climate, and the landscape for M&A among event agencies.
• Identify & explain several different scenarios for how government recommendations on social distancing, and their impact on events, are likely to change over the coming year.
• Implement strategies for organizations to engage their constituents in the current climate, and provide value for event and business stakeholders.
• Evaluate realistic best & worst case scenarios for event businesses based on varying projections of when and to what extent event activity resumes.