The Road Ahead: Navigating The Next 12 Months In The Events Industry (Recorded April 23, 2020)

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When will the economy reopen, and what does that even look like? More importantly, just because businesses may reopen doesn’t mean organizations will be ready or willing to host their events in anything resembling pre-Covid numbers. And for those that do, it may take some time for attendees, speakers, sponsors, and exhibitors to feel comfortable traveling to, and attending, many events. With all this uncertainty, how should planners be adjusting their thinking for the next 12 months? How should agencies, vendors, venues & other suppliers approach budgeting and projections? This webinar will take a 10,000 foot view of what the world will look like in the year ahead, how Covid may change social behavior, and how both of those will impact the face-to-face events industry.

In this special high-level program,
1. Former Assistant Secretary of Homeland Security and CNN Analyst Juliette Kayyem will share her widely used 5 Stages of Crisis Management plan and explain where we are right now and what’s likely to happen in the coming year.

2. PCMA CEO Sherrif Karamat will discuss how business events will evolve over the short and long term, and how companies, associations and other organizations can continue to engage their audiences and provide value to stakeholders.

3. FIRST Agency founder and event industry investor Richard Waddington will provide insight into what event businesses must do to survive and thrive in this new climate, and the landscape for M&A among event agencies.

Learning Outcomes

• Identify & explain several different scenarios for how government recommendations on social distancing, and their impact on events, are likely to change over the coming year.
• Implement strategies for organizations to engage their constituents in the current climate, and provide value for event and business stakeholders.
• Evaluate realistic best & worst case scenarios for event businesses based on varying projections of when and to what extent event activity resumes.

Course Information

Estimated Time: 87 min

Difficulty: All

CMP Credit Hours:

Speaker: Howard Givner Headshot

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy. Howard is currently serving as SVP of Knowledge & Innovation with PCMA.

Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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Richard Waddington

Richard Waddington – Chair EMA (Event Marketing Association) the UK industry association for in-house eventprofs.
Formally Founder and CEO of First Protocol now FIRST Richard has been involved in the events and hospitality industry all his life.
Having exited FIRST at the end of 2012 through a MBO he has stayed extremely active in the industry, investing in numerous startups, advisory / Non Exec rolls, industry voice etc

Richard set up EMA in 2013 as a not for profit in response to a number of corporate contacts wanting their own industry network where they could meet and discuss in a peer to peer environment. With now over 1000 members across the UK EMA is the home and voice for the in-house event professional. A couple of investments are – is a new innovative platform for the mice industry, to search for suppliers and inspiration, and also to capture, store and share you knowledge across your team. – online female fashion portal for over 800 independent designers, and numerous others.

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Sherrif Karamat, CAE

Sherrif Karamat, CAE, is President and Chief Executive Officer of PCMA. Karamat also serves as President of the PCMA Foundation and Publisher of Convene magazine. As CEO, Karamat leads the vision, mission and promise for PCMA’s global family of brands. Karamat serves the greater business events industry as a prominent business architect, enabling our community to become a catalyst for economic and social progress, organizational success, and personal and professional development.

In his previous role as Chief Operating Officer, Karamat led the development and implementation of PCMA’s new vision: driving global economic and social transformation through business events. In addition to his responsibilities at executive level, Karamat also directed streamlining of PCMA’s content creation and delivery channels into one organization. He oversaw partnerships, business services, membership, business development, and technology teams.

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Juliette Kayyem

Professor Juliette Kayyem has spent the last two decades in both state and federal government managing complex policy initiatives and organizing government responses to major crises. Kayyem serves as the faculty chair of the Homeland Security and Security and Global Health Projects at Harvard’s Kennedy School of Government where she teaches in homeland security and crisis management. Previously, she served as President Obama’s Assistant Secretary at the Department of Homeland Security and before that as MA Governor Deval Patrick’s Homeland Security Advisor managing complex policy initiatives and organizing government responses to major crises.

A CNN national security analyst, Pulitzer Prize finalist, and contributor for The Atlantic and WGBH, Kayyem also advises governors, mayors, and corporations on crisis management, especially during COVID-19 response. Additionally, she is the CEO of Grip Mobility, a technology company that provides security features for the transportation industry. Juliette is the author or editor of six books, including the best-selling book Security Mom; her next book “The Devil Never Sleeps: How to Prepare When Disasters Are No Longer Random and Rare” will be published in March 2022 by Public Affairs.

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