The Value of Presentation


Brilliant, creative ideas are the key to many event service providers. Yet getting clients to fully grasp the depth and power of ideas in the initial presentation stages is not always easy. Most clients do not have the ability to visualize the ideas in action. The true value of creative event professionals therefore, is often just as tied to their ability to present their creative ideas in easy ways for their clients to understand them, as it is for the ideas themselves. In this class, Sean Low, a top consultant to creative businesses, expands upon this philosophy, and gives examples of where the art of presentation is headed. This class was filmed live at engage!12, The Luxury Wedding Business Summit, at the Mandarin Oriental in Las Vegas.

Learning Outcomes

  • Identify new developments in how ideas are visualized and presented to decision makers.
  • Gain insight into how and why to charge for your creative ideas.
  • Learn strategies for building trust with your clients.

Course Information

Estimated Time: 24 mins

Difficulty: Intermediate


CMP Credit Hours:

Sean Low

Sean Low is the Founder and President of The Business of Being Creative, a consulting firm focused on providing practical advice to those in the business of being creative. Prior to founding The Business of Being Creative, Sean spent six years as the President of Preston Bailey Design, Inc. representing Preston in his business endeavors around the world.

Sean’s client list includes, among many others: wedding designers, Tara Guerard and Michelle Rago; eventiste, Marcy Blum; wedding cake master, Sylvia Weinstock; wedding bloggerati, Style Me Pretty; wedding photographer, Christian Oth and famed interior designer, Vicente Wolf; and furnishing retailer, Interieurs. Sean is passionate about challenging creative businesses to be the best versions of themselves, helping them set the foundation for growth and development and working along side creative business owners to take their businesses as far as they want them to go.

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