Companies spend thousands to take part in trade shows but don’t necessarily understand how to maximize their experience. Bill Sell, Partner at Advisor Communications provides a comprehensive overview of the key factors that contribute to a successful trade show from selecting the shows to exhibit, designing your booth to drive traffic, pre and post event outreach, staff training and on-site logistics.
- Understand the criteria for selecting a trade show and setting objectives for your company (speaking opportunities or hosted events).
- Learn how to develop an operational budget.
- Be able to establish metrics for post-event reporting.
- Optimize booth design to increase engagement, corporate branding visibility and product placement.
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