Virtual Events: The Hidden Dangers (Recorded April 17, 2020)

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The sudden rush of in-face event producers needing to become virtual has led to a proliferation of online “how to” check lists and “suddenly experienced” production agencies. With everyone offering tips and ideas on how to get an event from in-face to digital, the pitfalls of virtual experiences often get missed. While virtual events are a current opportunity for industry planners, a poorly designed and executed virtual event can have unintended consequences.

This webinar will take a look at the elements event professionals most often get wrong when designing a virtual event. Starting with strategy, content, and technology, this webinar will explore the elements that planners most often get wrong when designing and executing a virtual event, as well as provide a quick look at a powerful virtual event platform for robust events that need to pivot.

Learning Outcomes

  • Understand the key elements of bad virtual design, and ways to navigate around them
  • Explore ideas on how to set yourself up for success through improved content
  • Strengthen your ability to select platforms that actually work for you
  • Explore what is missing from your day-of-production list
  • Gain insight on how to get “beyond Zoom” to monetize, energize, organize your virtual event

Course Information

Estimated Time: 76 min

CMP Credit Hours:

Kevin White, CSEP

Kevin has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to working with global organizations on their marketing and development efforts for nearly a quarter-century.

In 2011 he founded XPL, an award-winning experiential agency that delivers bold, powerful live events that transform audiences around the world. Clients include institutions such as Harvard Business School, non-profits such as The Special Olympics, governmental units such as the US Department of State and corporations such as Bugatti. Each brings a diverse set of needs that they entrust Kevin and his team to fulfill.

In addition to serving as an instructor for several Event Leadership Institute professional development courses —including Pandemic Meeting & Event Design and Pandemic On-Site Protocol Training — Kevin has undergone training from the World Health Organization (WHO) on mass gatherings, and has also received the Event Safety Access certification from the Event Safety Alliance.

Kevin’s commitment to his industry is demonstrated by his willingness to give back. He has been a professor at New York University and was selected by his peers to serve as the international president of the International Live Events Association (ILEA). He is currently working on his first book on innovation in experiential design and recently launched a series of entrepreneurial-based retreats around the world under the brand The Table.

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Daniel Lotzof

SVP, Revenue | Intrado Digital Media

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Michael Basteri

Director, MassAV

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Ben Chodor

President | Intrado Digital Media

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