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The sudden rush of in-face event producers needing to become virtual has led to a proliferation of online “how to” check lists and “suddenly experienced” production agencies. With everyone offering tips and ideas on how to get an event from in-face to digital, the pitfalls of virtual experiences often get missed. While virtual events are a current opportunity for industry planners, a poorly designed and executed virtual event can have unintended consequences.

This webinar will take a look at the elements event professionals most often get wrong when designing a virtual event. Starting with strategy, content, and technology, this webinar will explore the elements that planners most often get wrong when designing and executing a virtual event, as well as provide a quick look at a powerful virtual event platform for robust events that need to pivot.

Learning Outcomes

  • Understand the key elements of bad virtual design, and ways to navigate around them
  • Explore ideas on how to set yourself up for success through improved content
  • Strengthen your ability to select platforms that actually work for you
  • Explore what is missing from your day-of-production list
  • Gain insight on how to get “beyond Zoom” to monetize, energize, organize your virtual event

Course Information

Estimated Time: 76 min

CMP Credit Hours:

Course Instructors

Kevin White, CSEP

Kevin White has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to a decades-long career in experiential design. In 2011 he founded XPL, a boundary-pushing agency that delivers bold, powerful live events that transform audiences around the world.

Kevin’s commitment to his industry is demonstrated by his willingness to give back. He currently teaches event students through the Event Leadership Institute and has been a professor at New York University. He was selected by his peers to serve as international president of the International Live Events Association (ILEA). He has a penchant for travel, is incredibly loud and loves to witness great stories.

Daniel Lotzof

SVP, Revenue | Intrado Digital Media

Michael Basteri

Director, MassAV

Ben Chodor

President | Intrado Digital Media

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