Volunteer Management Essentials for Fundraising Events


Event volunteers play an essential part in executing fundraising events because the fundraising event manager cannot be everywhere simultaneously. 

However, recruiting, orientating, training, and managing volunteers can be a daunting task. Volunteer management is one of the most challenging parts of the event management process to master and is often a project at the end of a very long to-do list. During this course, learn how to create an effective volunteer management plan, build a more strategic, positive volunteer experience and cultivate long-term, mutually beneficial supporter relationships.


  • Discover the essential role volunteers play in the donor/guest event experience
  • Learn how to find and select quality volunteers, and create a strategic plan to orient and train them 
  • Gain an understanding of how to add value to the role of volunteers

Course Information

Estimated Time: 10 mins


CMP Credit Hours:

Michelle French

Michelle French is a storyteller at heart. Every event she produces tells a tale, delivers a message, and has an effect that continues long after the tables are cleared and the last attendee exits the venue.

The insights and skills that go into creating meaningful events had their beginnings when Michelle was a student at the Indiana University Kelly School of Business, where she majored in marketing and international studies. After working for American Airlines as part of the sales team and being present for 9/11, Michelle considered how she might use her talents to make a difference. Heading West, Michelle became the Event Manager for the California Science Center, and within six years, the company experienced rapid growth.

In 2009, Michelle founded Sunday Sol Events, where she applies the principle that her work isn’t complete with just one event but must fit into a client’s long-range plans. As Michelle works on telling the story of each organization, she focuses on the audience. Are we sending a clear message? Is there a call to action? Are we inspiring them? This unique approach is what sets Sunday Sol Events apart.

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