What's trending in medical meetings

What’s Trending In Medical Meetings?

The medical meeting-planning environment is very different from what it was two years ago. New complications and stressors make planners’ jobs more difficult than ever before, and HCPs are not only short on time but burned out by the pandemic.

Join our next webinar, “What’s Trending in Medical Meetings,” to hear innovative ideas from a diverse panel of speakers.

You’ll gain insights into the latest strategies to engage healthcare audiences in person and how to navigate the increasingly complex budget and cost implications of today’s events.

Learning Outcomes:

  • Identify how to get HCPs excited about in-person events again
  • Understand doctors’ expectations of medical meetings post-pandemic
  • Discover the role of hyper-local marketing strategies – with creative examples of how it’s working in healthcare
  • Define clear values for networking and educational opportunities in a transparent way
  • Yield more meaningful engagement metrics by engineering content
  • Adapt to new budget tactics and forms of technology to identify value for key stakeholders and attendees

Course Information

Estimated Time: 1:29

CMP Credit Hours:

This webinar is free thanks to our generous Platform Partner, Array

Moderated By: Tammy Kockaya, CMP, CMM and Pat Schaumann, CMP, CSEP, DMCP, HCC

Tammy Kockaya

Tammy Kockaya, CMP, CMM, is the Chief Strategy & Growth Officer with the Event Leadership Institute, the premier education and professional development provider for event professionals. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Before the events industry, Tammy worked in higher education as student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.

Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing on projects and initiatives, developing strategic partnerships, and building the business development function. In addition, she hosts and moderates panel discussions for the monthly webinars and has been engaged in developing new curricula and educational offerings for ELI.

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Pat Schaumann, CMP, CSEP, DMCP, HMCC

Pat is Director, Life Science Development at McVeigh Global Meetings & Events, and founder and Manager of the Healthcare Meeting Compliance Certificate (HMCC) program for MPI which now boasts over 4,000 recipients, representing 19 countries.

Pat is the author of “Breaking the Code to Healthcare Compliance”, 5th Edition, a health policy resource book for meeting professionals, physicians and manufacturers that addresses the impact of the National Physician Payment Transparency Program: Open Payments (formally the Physician Payments Sunshine Act) and global cross-border compliance. The book is the resource for the Healthcare Meeting Compliance Certificate program being offered globally through MPI, St. Louis University and the Convention Industry Council CMP-HC certification program.

She is also the Executive Editor of the newly released “MPI CMP Healthcare Training Manual and “The Guide to Successful Destination Management”. Pat is a contributing editor to 5 editions of the CIC Manual.

She founded and served as Director of the MPI MD special interest community, which now has over 1,000 medical meeting professional members. Pat was recently named by Meetings Today as a Meetings Trendsetter and was again named One of the Top 25 Women in the Meetings Industry.

She was recently recognized, for the fourth time, by Successful Meetings magazine as One of the 25 Most Influential People in the Meetings Industry.

Pat has served as an adjunct Professor at 4 universities and currently Co-chairs the Hospitality Management Industry Advisory Board at St. Louis University’s School of Professional Studies and serves as faculty for the Healthcare Meeting Compliance Certificate.

Pat is considered a subject matter expert on global healthcare compliance.

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Dr. Mark Rowe

Dr. Mark Rowe has been a practicing family physician for over 25 years.

He is a founder & doctor at the RoweCreavin Medical Practice & ‘BeWell Clinic.’

In 2009 Mark founded the Waterford Health Park, by sensitively restoring the Presentation Convent (a protected structure originally designed by the gothic revivalist architect Pugin, of Big Ben fame)

It espouses Marks core values towards primary healthcare provision – ground floor GP access, a ‘walk to’as well as ‘drive to’ for local community, free onsite parking, a building that inspires & supports positive community health initiatives  in addition to an internal environment that creates a ‘generative space.’ This includes an internal healing garden & layout that ‘normalises’ the health experience. This was recognised internationally in 2013 in receiving the global health improvement award – ‘A Place to Flourish’ award in Chicago.

Marks passion for wellbeing has led to his being appointed an Honorary Senior Lecturer at the RCSI School of Medicine & Health Sciences.

He has a successful podcast ‘In the Doctors Chair ’ launched in Spring 2021; https://bit.ly/3AWELpY.

Mark has written several books to date including  – ‘A Prescription for Happiness: The Ten Commitments to a Happier, Healthier Life’ and ‘The Men’s Health Book’. His latest book ‘The VitalityMark’ was published by Gill  in March 2022 and has been a number 1. bestseller.

Mark’s monthly Self-Development Club; an online Membership Room :  https://bit.ly/3se042q an  active engagement is a journey of growth, learning by doing & being leading to a deeper understanding of wellbeing.

He has recently developed his Health & Wellbeing measurement platform VitalityMark™ https://lnkd.in/eyrdGB5H

As a Keynote speaker, Mark Rowe has  delivered events and workshops for organisations around the world. His TEDx talk titled ‘The Doctor of the Future: Prescribing Lifestyle as Medicine’ took place in University College Dublin in 2017. Notable engagements to date have included Smurfit Executive Leadership Program, the American House of Representatives, the Japanese and British Societies of Lifestyle Medicine, as well as a number of Fortune 500 companies.

Mark  is among the first medical professionals globally to be certified as a Diplomate of the International Board of Lifestyle Medicine, advocating lifestyle change as the best medicine for lasting wellbeing.

Learn more about Dr. Mark Rowe by visiting http://drmarkrowe.com/marks-story/

Link to Dr. Rowe’s TedX Talk – https://www.youtube.com/watch?v=G0Vd5mOxbEM 

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Jody Brandes, HMCC, CMP-Fellow, CMM

Jody is an accomplished medical event professional with over 25 years of experience in corporate events and conventions, as well as venue and third-party planning, including the very unique experience of planning the NBC Gravity Games. 

With a passion for sustainability in events, Jody is a recent recipient of the 2021 PCMA Northern California Chapter BAMIE award for Sustainability Champion and Board member and Education Co-Chair of the Society for Sustainable Events.

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Michael Varlotta, HMCC 

An expert in medical education and a career in bio pharm that spans over 25 years, with the last 15 in medical affairs and marketing, Michael is currently an independent consultant helping pharma address issues and concerns with compliance and FFS activities as well as KOL engagement. 

During his tenure at J&J, he led multiple compliance policy updates. procedures and operationalizing transparency, including developing a streamlined process and state-of-the-art system for grants, advisory boards, and speaker bureaus.  

He also has extensive experience in brand marketing and sales, as well as working as a registered vascular technologist. Michael is a Certified Compliance and Ethics Professional (CCEP) and has his Healthcare Meeting Compliance Certificate (HMCC).

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Natalie Marchbanks

Natalie’s passion is helping companies promote and grow their brand! With over 20 years of experience in experiential, event, and mobile marketing as well as building/office interior and exterior branding,

Natalie is currently an Account Executive with Craftsmen Industries, helping healthcare organizations across the nation deliver their quality care in mobilized clinics. From primary care, dental, diagnostics, or any specialized care, Craftsmen can mobilize your services and equipment in the parking lot.

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Chris Bryant

Chris is the Vice President of Analytics and Insights Management at Array. He leads a team that partners with stakeholders across life sciences to leverage meaningful analytics and discover actionable insights that tell the story of success and drive purposeful event design. 

His career in events started in London nineteen years ago, producing conferences and exhibitions globally for Boehringer Ingelheim, AstraZeneca, and GSK. Following his passion for all things digital, Chris set sail for Singapore to start and run SpotMe’s APAC business before traversing the globe once again to lead sales and client services at Concise in New York. A keen golfer and lover of smoking meats on the weekend, he is a regular hiker, tackling some of Colorado’s most beautiful mountain trails.

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