When and Why Physical Is Better Than Digital

Overview

At the Event Innovation Forum in South Florida on April 23, 2014, Switch executive creative director Scott Burns discussed why experiential is essential to today’s event marketers and how digital strategies can complement, not dominate, engagement efforts. Video from www.bizbash.com

Course Information

Estimated Time: 17 mins

Difficulty: All

CMP Credit Hours:

Scott Burns

Scott Burns is driven by the notion that relevancy is more important than consistency in today’s hyper-connected world. The ideas created, designed and delivered maintain a central truth: the most powerful connection one can make is that with another human.

Scott’s clients, partners and integrated programs span industries and include Anheuser-Busch, Diageo, Discover Card, Dickies Workwear, Major League Baseball, Maui Jim Sunglasses, Target, NASCAR, Salesforce, ServiceNow, Microsoft and Cisco.

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