Winning the Business: RFPs, Proposals and Pitch Meetings


Creativity and great organizational skills are trademarks of an excellent event professional but do you have what it takes to seal the deal and win the business? Howard Givner and special guest Mark Shearon walk you through the proposal process and highlight how you can put yourself ahead of the competition. Learn what proposal evaluators like and dislike and get inspired by creative proposal ideas. It doesn’t end at the submission, find out what to do in pitch meetings and how to finally seal the deal. There is business out there waiting for you, go out and win it.

NOTE: This class was recorded from a live webinar and some minor sound distortions can be expected.

Learning Outcomes

  • Gain an understanding of the proposal process
  • Understand the key components of an event proposal
  • Understand how to move beyond the paper to develop a stand out proposal
  • Learn what to do and what not to do in a pitch meeting

Course Information

Estimated Time: 72 mins

Difficulty: Intermediate

CMP Credit Hours:

Course Domains:

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.

Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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