ELI Virtual Event Profile: Suzanne Neve

ELI Virtual Event Profile: Suzanne Neve

For over 20 years, the Florida Festivals & Events Association (FFEA) has promoted large community events in Florida, including festivals, food & wine events, and state and local fairs. FFEA supports more than 700 event industry professional members who...
29 Tips to Successfully Promote Your Virtual Event

29 Tips to Successfully Promote Your Virtual Event

The planning is underway – goals are set, the agenda is coming together, speakers are coming on board, and platforms are in place. Now, it’s time to start promoting your virtual event. One benefit to virtual events is the opportunity to appeal more broadly to those...
ELI Virtual Event Profile: Sharon Schenk, CMP

ELI Virtual Event Profile: Sharon Schenk, CMP

Like many others, at the end of April 2020, Sharon Schenk, Director, Conventions and Event Management for CCA Global Partners, knew their in-person summer convention couldn’t proceed as planned. The annual education and networking event typically brings together 1,500...
How to Keep Event and Meeting Skills Sharp

How to Keep Event and Meeting Skills Sharp

What can event and meeting pros do to keep their skills relevant and up-to-date? Even in pre-pandemic times, continuing education and professional development were paramount. And as our industry continues to cope with the COVID-19 pandemic, the need is even higher....
Four Content Design Tips for Virtual Events and Meetings

Four Content Design Tips for Virtual Events and Meetings

The Event Leadership Institute began serving up online education for event and meeting professionals in 2010. In those last ten years, we’ve seen – and been a champion of – the continued evolution of effective online content and education delivery.  Now that...
14 Inspirational Reads for Event and Meeting Planners

14 Inspirational Reads for Event and Meeting Planners

Let’s face it: 2020 has thrown us plenty of jabs and sucker punches to the gut. But what has been amazing to watch is the strength, resiliency, and creativity of the events and meetings industry kick into full gear in response. Companies have pivoted on a dime and...
Planning for the Return of Modified In-Person Events

Planning for the Return of Modified In-Person Events

“Until we meet again.” Sure, that’s the catchphrase found in many movies and songs. But event and meetings pros have been saying this since the pandemic began – longing for the days to be back together, doing what they love. And it isn’t just event and meeting pros...
The Essential Checklist for Virtual Event Planning

The Essential Checklist for Virtual Event Planning

Ask any planner about their most valuable tool, and most will sing the praises of checklists. With endless details to keep track of pre-, during, and post-event, a list makes the to-dos more manageable and provides sanity-saving peace-of-mind too. Of course, there...
How to Plan a Virtual Non-Profit Fundraising Event

How to Plan a Virtual Non-Profit Fundraising Event

The COVID-19 pandemic has caused massive disruption to calendars. Birthday celebrations have been replaced with drive-by parades, social gatherings now take place via Zoom happy hours, and many community-based events – including fundraisers – have been canceled...
14 Tech Tools to Help Pivot Your Event Planning

14 Tech Tools to Help Pivot Your Event Planning

For many event and meeting peeps, tech tools are an essential part of their planning toolkit. Now with events going virtual or incorporating hybrid components and new guidelines requiring socially-distanced layouts, comprehensive guest list records, contactless or...
Wedding Budget Tips for Clients in the Time of COVID-19

Wedding Budget Tips for Clients in the Time of COVID-19

Event planners working on weddings often encounter the same concern: Couples want to have their ideal wedding, but struggle with the budget necessary to fulfill their vision. And now, these ordinary concerns are compounded by questions about how to hold any wedding in...
Virtual Event Planning: A Round-Up of 25 Need-to-Know Stats

Virtual Event Planning: A Round-Up of 25 Need-to-Know Stats

When should I start promoting my virtual event? What is the best time to hold a webinar? Should I charge for my virtual event? We’ve sifted through recent reports and new research that’s been pouring in to find the answers to these and many other pressing questions...
Situation Report: Questions About the Purpose of Virtual Events

Situation Report: Questions About the Purpose of Virtual Events

The Event Leadership Institute checks in weekly with two select groups from across the US and Canada: event-planning businesses and event-technology companies. Group members report on how their firms are faring and offer coping strategies amid the massive disruption...
Virtual Event Lingo: 23 Terms to Know

Virtual Event Lingo: 23 Terms to Know

Event and meeting planners joke – for a good reason — about the unique lingo that’s second nature for our industry. A/V✓ BEO✓ CMP✓ F&B✓ RFP✓ But the rise in virtual events and meetings has brought about a whole new vocab. Whether you’re new to the industry...
How to Plan an Effective Live Stream for Your Meetings and Events

How to Plan an Effective Live Stream for Your Meetings and Events

Well before COVID-19, there were many good reasons why planners embraced live streaming for their meetings and events. (Live streaming is defined as: “transmitting or receiving live video and audio coverage of an event over the Internet.”) Benefits include: A live...
Situation Report: Questions About the Purpose of Virtual Events

Situation Report: Reducing Cancellations and Retaining Clients

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
Situation Report: Questions About the Purpose of Virtual Events

Situation Report: Securing Working Capital

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
Situation Report: Questions About the Purpose of Virtual Events

Situation Report: Strategies for Reducing Staff Costs

The Event Leadership Institute checks in weekly with a select group of event planning business owners across the US and Canada. Group members report on how their businesses are faring and offer coping strategies amid the massive disruption from COVID-19. We call it...
There’s Never a Bad Time to Think About Risk

There’s Never a Bad Time to Think About Risk

Smarticle Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having...
Creating a High-Performance Volunteer Team

Creating a High-Performance Volunteer Team

Smarticle Volunteers can make or break your event. For non-profit organizations, they are critical to keeping labor costs low, amplifying the productivity of paid staff, accomplishing event objectives, and representing the brand. A well-managed volunteer program helps...
Win-Win Venue Contracts Mean Identifying These Planner Personas

Win-Win Venue Contracts Mean Identifying These Planner Personas

Smarticle Most event planners want a venue contract in which everybody wins. However, because they’re also accountable to someone—a boss or a client—some are tempted to use negotiation tactics that can catch venue sales representatives off guard. Venues should be on...
An Introduction to Event Insurance Essentials

An Introduction to Event Insurance Essentials

Smarticle Ask any seasoned event planner, and they will tell you to expect the unexpected on the day of the event. While certain occurrences can be handled by quick thinking and taking preventative measures, other things that could go wrong may require insurance. As a...
8 Tips for an Efficient Check-In Process

8 Tips for an Efficient Check-In Process

Smarticle Why is a smooth check-in experience important? Unless there is valet service, check-in is the first interaction guests have with your event. As a result, it sets the tone for the rest of the event, and it can have a direct impact on your guests’ mood and...
Effective, Low-Cost Ways to Market Your Fundraiser

Effective, Low-Cost Ways to Market Your Fundraiser

Smarticle Whether you’re holding a fundraiser for the first time or the tenth time, you need to market it. Without overthinking all the clever tactics or paid marketing opportunities (your last option if you’re trying to raise money), try picking the low-hanging...
Tackling the Rigors of a Fundraising Auction

Tackling the Rigors of a Fundraising Auction

Smarticle There are two auction formats, and both require considerable effort and planning. To determine whether an auction of either type is feasible for your organization, carefully review the requirements and make sure you have someone with experience running a...
Technology and the Modern Wedding

Technology and the Modern Wedding

Smarticle For wedding planners and clients that want technology to play a role in their nuptials, budget may be the only limit. There are many ways to bring innovation into a wedding while still keeping the affair cohesive and enjoyable for guests.  Wedding...
Choosing the Right Type of AV Partner

Choosing the Right Type of AV Partner

Smarticle READ TIME: 3 minutes For most meeting planners, audiovisual is not a core competency. They often rely on AV partners to provide equipment and expertise they lack. In the Event Leadership Institute’s Technical Meeting & Event Production Certificate...
Creating a Run of Show – Important Components

Creating a Run of Show – Important Components

Smarticle READ TIME: 3.5 minutes As an event professional, you are often inundated with planning documents and schedules. However, one document that you should always consider using for events that have a show or presentation component is a Run of Show. This document...
3 Tips to Polish Your Pitch

3 Tips to Polish Your Pitch

Smarticle READ TIME: 3 minutes Whether you own your own event industry business or work in sales for someone else, you are always looking for new clients. The elevator pitch is a short pitch that will help you turn casual meetings and connections into new business. If...
Marketing Your Event in a Digital World

Marketing Your Event in a Digital World

Smarticle READ TIME: 3 minutes Depending on existing resources, event planners can avail themselves of a wide range of marketing channels for attendee acquisition. Traditional tactics like print advertising, email, and direct mail are still effective under certain...
Ideas for Increasing Engagement at Meetings

Ideas for Increasing Engagement at Meetings

Smarticle READ TIME: 2 minutes It’s no secret that attendees who are engaged at meetings retain information more effectively than those who aren’t. In addition, engaged attendees are much more likely to walk away from a meeting or event feeling like they gained...
How to Get Media Exposure for Your Event Planning Business

How to Get Media Exposure for Your Event Planning Business

Smarticle READ TIME: 3 minutes A mention in the local media or trade press can boost the credibility of your event planning business and potentially bring new customers your way. However, getting your company’s name in print (or online) requires some finesse. Here’s...
Benefits & Downsides of Virtual Events

Benefits & Downsides of Virtual Events

Smarticle READ TIME: 4 minutes Virtual events are events that are held entirely online. Usually these events are formatted in a way that is familiar–as digital versions of their real-world counterparts. Just like a real show, there are typically sponsors of...
Smarten Up Your 2020 Plans With Continuing Education

Smarten Up Your 2020 Plans With Continuing Education

READ TIME: 3 minutes   A degree from a two- or four-year college program doesn’t keep up with the real world. On the job training can’t teach you everything you need to know. That’s why continuing education–in the classroom, online, or at...
Deciding What to Charge for Your Services

Deciding What to Charge for Your Services

Smarticle READ TIME: 3 minutes Pricing is an important consideration for budding event entrepreneurs. However, you’ll need to do some homework before you decide your hourly rate or whether pricing by the hour, project or budget is a better way to go. Here’s what...
Managing Event Production Timelines

Managing Event Production Timelines

Smarticle READ TIME: 3 minutes In event and meeting management, it is critical that timelines are established for the planning team, clients, suppliers, venue, and others involved with the planning and delivery of the event. An event production timeline is a tool that...
How Event Pros Can Put Their Creativity to Work for the Holidays

How Event Pros Can Put Their Creativity to Work for the Holidays

  READ TIME: 2 minutes   As an event professional, there’s one time of year you can really shine in your everyday life—the holiday season. Even if you spend more time with spreadsheets than centerpieces, you’ve likely witnessed plenty of creativity over the...
When Having a Personal Brand Comes in Really Handy

When Having a Personal Brand Comes in Really Handy

Smarticle READ TIME: 4 minutes No one wants to be judged solely on the assumptions of others or how things appear. One way to prevent that is to build a personal brand over which you have control. Having a personal brand—an expectation about what you bring to the...