Event Entrepreneurship: Business Foundations Certificate

Course Overview

Event Entrepreneurship: Business Foundations (previously called The Launching Pad: Starting Your Own Event Company) is designed for event & meeting professionals who are considering launching their own events business, or for those with an existing business looking to develop fundamental business skills. This course is ideal for professionals looking for an efficient and comprehensive introduction to key business fundamentals.

During the beginning stages of starting a company, a strong business acumen is crucial for success. Event Entrepreneurship: Business Foundations will walk you through key competencies that are required for getting a business off the ground, from creating an initial strategy and actionable goals, to drafting budgets and obtaining financing. The curriculum will then familiarize you with marketing strategies, effective pricing methods, how to obtain your first clients, and much more.

Upon completion of the course, you’ll have an understanding of the business tools and skillset needed to build a strong foundation for your business. Please note, this course focuses on business fundamentals only, and does NOT teach event planning or management.

LEARNING OUTCOMES

• Draft a business plan that focuses on identifying your business niche, target markets & customers, product & service offerings, pricing strategy, and competitive positioning, as well as setting goals that you’d like to achieve.
• Understand fundamental sales skills including prospecting for new clients, evaluating & responding to RFP’s, designing proposals and delivering compelling presentations.
• Consider marketing, advertising and public relations options.
• Evaluate the basic financial performance of your business by reviewing profit & loss statements, balance sheets, budgets, and other key financial documents.

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Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education on all professional development certificate courses, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.