Event Risk & Crisis Management
Certificate

Event Risk & Crisis Management Certificate

COURSE OVERVIEW

Crisis management is now the norm. Event managers must be adept at preparing for and responding to an array of potential harms. That is pretty obvious by now with the pandemic, but active shooters, climate disasters, and cyber attacks are just some of the additional challenges that event managers will inevitably face. Harvard professor and national and homeland security expert Juliette Kayyem will discuss Event Risk & Crisis Management (ERCM) to provide knowledge and lessons learned for those who oversee or guide operational as well as security and safety efforts. Every event management leader must now know the basics of security management because it is part of business continuity now. This is a shared responsibility for all senior management.

From over 20 years of working in the field as a practitioner, academic, media commentator and private consultant, Kayyem will guide participants through a crisis management framework including assessing risks, buttressing preparedness, learning the skills of crisis communication, and building resiliency. With the pandemic still a part of operational planning, this course will widen the lens to offer valuable tools to guide event management for the years to come, whatever mayhem may arise.

Who is this course for?
We designed this course for experienced event and meeting professionals looking to elevate their ability to assess risk, improve their disaster management planning & preparation for large scale events. The goal of this course is to provide a basic understanding of a shared responsibility in event planning, safety and security. It will give participants — both expert security professionals and management leaders — vital and learned features of crisis management, risk assessment and communications.

LEARNING OUTCOMES

  • Define risk and crisis management in events and understand the role event managers play in risk and crisis management.
  • Explore common and extraordinary risks that planners may face.
  • Determine common health, safety, and regulatory compliance requirements applicable to the event that may apply to risk management planning.
  • Establish a battle rhythm for your teams during a crisis, and review the typical stages of risk and crisis management.
  • Determine possible contingency and response plans to identify risks, compare event program components against risk analysis results to determine if changes are required.
  • Manage external communication and public narrative and determine the timing of public communication
  • Prepare the crisis communication plan with and review with staff, crew, volunteers and vendors prior to the event.

Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education on all professional development certificate courses, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Week 1 | Get Your Head Around It: Introduction to Risk & Crisis Management

  • Defining risk and crisis management in events
  • Understanding the role event managers play in risk and crisis management
  • Exploring common and extraordinary risks that planners may face
  • Defining “Duty of Care”, and basic legal responsibilities relating to risk management at events
  • Determining common health, safety, and regulatory compliance requirements applicable to the event that may apply to risk management planning (Interview: Joe Allen)

Week 2 | Beyond the “Black Swan”: High Consequence Events

  • Identifying and analyzing potential risks related to events
  • Analyzing crowd movements and patterns (Interview: Crowd Control Expert)
  • Determining possible contingency and response plans to identified risks
  • Utilizing common risk analysis tools to evaluate probability, and impact
  • Comparing event program components against risk analysis results to determine if changes are required

Week 3 | Crisis Management as Standard Operating Procedure: Assume the “Boom”

  • Reviewing the typical stages of risk and crisis management
  • Planning for High Consequence Events
  • Setting the Table: The Architecture of Security (Interview: Ed Davis)

Week 4 | “You Are Here”: Preparing Now for the Disaster

  • Liaising with emergency services for prevention and preparation
  • Preparing a risk management and contingency plan (Interview: Jonathan Wackrow)
  • Preparing an incident monitoring, communication and response plan
  • Establishing communication protocols for incident response
  • Develop documentation and reporting protocols, processes and requirements

Week 5 | Numbers and Hope: Crisis Communications

  • Develop internal and external crisis communication protocols, procedures, and guidelines
  • Communicating risk management plans to event staff, crew and vendors
  • Communicating with and managing attendees during an emergency
  • Managing external communication and public narrative
  • Monitoring and managing social media channels during and after a crises event
  • Managing and responding to media (Interview: Christine Heenan)
  • Preparing public statements post-crises

Week 6 | Rinse, Repeat: Recovery and Recurring Crises

  • Recovering from an emergency or crisis event
  • Reviewing Cascading Losses, Excess Damage, and Fail Safes
  • Examining and evaluating incident response actions and documentation
  • Before Action Reviews and After Action Reviews (interview: General Mark Hertling)
  • Building Resiliency
learning-guarantee

The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.

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