Kellogg Sales Bootcamp

In Partnership With:


Become a Magnetic and Unstoppable Sales Leader

Sales has a big problem. Most salespeople are only taught to sell the features and benefits of their solutions. The PCMA Event Leadership Institute has teamed up with the Kellogg Sales Institute to provide our community with one of the top sales courses in the country.

Named a “Top Ten in the U.S.” by Inc. Magazine, the Kellogg Sales Bootcamp is designed for salespeople in large and medium-sized companies as well as startup businesses. Over 100,000 students have taken Kellogg’s sales courses, reporting that the knowledge, skill, and discipline they gained have had a tremendous positive impact, not just on their revenue but also on their careers.

We believe that everyone can benefit from learning better ways to influence, persuade, build trust, and inspire those around us. Sales is not just about transactions; it’s about helping people make progress in their lives. Learn the skills you need to be successful and understand how to build strong, positive, and powerful relationships that will help drive revenue in your organization, whether large or small.

This course is all about making the most successful, magnetic, and unstoppable salespeople. Join us at the Kellogg Sales Bootcamp and become a sales leader.

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Upon completion of this course, participants will be able to:

  • Understand and apply the five essential sales elements for achieving excellence in any field.
  • Comprehend the importance of knowledge, skill, and discipline throughout the sales process.
  • Utilize an effective feedback model and coaching methodology to enhance performance.
  • Develop and use influential storytelling techniques for appropriate situations.
  • Set challenging goals that foster the development of new capabilities.
  • Construct a strong personal brand.
  • Convert newly acquired sales knowledge, skills, and discipline into lifelong habits.


  • Sales professionals from any size company, whether they carry a territory as an individual contributor or are responsible for growing a business.
  • Founders/CEOs of mid-market and entrepreneurial companies.
  • Anyone looking to make a career switch or start a new business.

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Clinical Professor of Marketing; Founder & Academic Director of the Kellogg Sales Institute

Craig Wortmann is the Founder and Academic Director of the Kellogg Sales Institute (KSI).  The Institute defines sales as “helping people make progress in their lives,” and thus, everything we do is in the service of helping people become both magnetic and unstoppable in their pursuit of progress…for themselves and for everyone they come across.

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Adjunct Lecturer of Innovation and Entrepreneurship

Andrew holds over 25 years of leadership, organizational performance and business development experience. He has consulted with some of the world’s largest companies, including Google, Pinterest, Shell Oil, McDonald’s, Nokia, British Aerospace, Unilever, Microsoft, Blue Cross Blue Shield and many others.

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Adjunct Professor of Executive Education

Tiana “the Audacious Commander” Clark is a leadership and resilience keynote speaker, professor, founder, and award-winning filmmaker of Soci Circle. As a Global Corporate Tech Leader, she created her own positions at two Fortune Top 10 companies, including building Microsoft’s first-ever and best-in-class U.S. Services Sales University. At NU Kellogg Business School, she teaches executive education and sales. As the founder of the Audacious Academy, she helps corporate professionals of color who are still climbing to own their careers with audacity.

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Adjunct Professor of Executive Education

Anne Chow is a transformative business leader whose trailblazing corporate career spans over three decades in the technology and business sectors. She is currently the Lead Director on the Board of Directors of FranklinCovey, a company dedicated to organizational transformation through leadership, individual effectiveness, execution, and culture. Additionally, she serves on the Board of Directors of 3M; a company focused on applying science in collaborative ways to improve the daily lives of people around the world. Anne is an Adjunct Professor of Executive Education at Northwestern University’s Kellogg School of Management and actively supports numerous local organizations in the Dallas-Fort Worth area, including serving on the Dallas Mavericks Advisory Council.

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Learn By Doing & Build Trust

  • How to learn and stop forgetting
  • How trust is built – quickly and powerfully

Build A Powerful Network

  • Be a magnet for the right people
  • Always. Be. Ready.

Now Build Your Brand

  • Your brand makes a promise
  • Standing out online

Thinking Like A Chief Revenue Officer

  • Broaden your perspective
  • Start leading now

Get Up & Get After It

  • The art and science of proactive pursuit
  • Be sure

Be Magnetic & Unstoppable

  • Asking and listening
  • Handling difficult conversations


  • Your origin story
  • Right Story, Right Time, Right Reasons

Create Your Future

  • Context design
  • Getting good at getting great

Ready to get started?
Feel free to get in touch with your questions