Technical Meeting & Event Production Online Certificate Course

Course Overview

Does your audiovisual production proposal read like a foreign language? After the venue, audio visual is often one of the largest budget items, yet so often planners are unable to make sense of a typical proposal. Do you know how many lumens your projector should have? Should you use a PAR fixture or Lekos to light the podium? Inputs, outputs, sound boards, teleprompters… admit it, you’ve glazed over the details on occasion and handed it off to the “tech team” to manage.

Producing events can be a fine art, especially when it comes to gatherings that involve a stage, lectern, and presentations requiring the coordination of audiovisual production, lighting, speakers and many other components. This course will empower you to understand what kind of gear, staff, and set up your event actually needs to function properly, look right, and be cost-effective.


  • Gain a detailed understanding of all audio visual and lighting elements involved in producing most meetings and events.

  • Determine all the given sound and visual inputs required for most events, and how those needs need to be addressed from a technical standpoint.

  • Gain a thorough understanding of how to work with speakers in preparing presentation decks for an event.

  • Identify criteria for selecting the right venue and vendor(s) for your event, from a technical production vantage point.

Scroll down to see more details including the weekly outline.

Important Note | Live Class Meetings Included!

The Event Leadership Institute recognizes that planners are under a tremendous amount of pressure to get their events online as quickly as possible. To help address this need, ELI is including live scheduled online class meetings with the instructor and other learners registered in the course. In these live class meetings, you’ll have the opportunity to join instructor Brandt Krueger, as he chats with industry experts who’ve already successfully brought their meetings online, platform vendors, and other technical production experts, as well as ask any pressing questions that you have. Additionally, the course includes a community forum where you can ask questions, exchange ideas, and communicate with other learners to support each other during this challenging time . Don’t just take your meetings online, take them to the next level!


Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education courses, including the Virtual Event & Meeting Management Certificate course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Start Date: TBD 2021

Included: Live Q&A class meetings, and class community forum to support each other during this difficult time. See important note below for details.

Live Calls: (If you’re not able to attend, recordings will be provided) Calls start October 22nd and run every Thursday at 11am PT | 2pm ET until the last week of the course.

Length: 5 Weeks Online

Instructor: Brandt Krueger

 CMP Clock Hours: 9

Course Cost: $595 USD

ELI Members Price: $476 USD*

Not yet an ELI member? Sign up today for only $25/month to gain access to over 180 on-demand video courses, interviews & more, plus save 20% on this and other multi-week professional development courses! CLICK HERE to learn more and sign up!

* Click “Register Now” to check availability and deadlines. Cannot be combined with any other offers.

Learn From An Industry Leader & Tech Expert

Instructor | Brandt Krueger  –  Technology is part of Brandt’s DNA. Combine that with a degree in Technical Theatre and a core in Psychology, add in 20 years of experience in the meetings and events industry, and you get a powerful event technology cocktail. In addition to being featured on numerous websites and in industry magazines, he’s spoken worldwide, including MPI’s WEC, FICP’s Education Forum, CMP Conclave, IMEX America, IBTM World, Eventex, Connect, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests in Turkmenistan.
He currently provides freelance technical production services to a variety of corporate and association clients, teaches public and private classes on Technical Meeting & Event Production, and is the owner of Event Technology Consulting, an appropriately named meeting and event technology consulting company.

Week 1 : Introduction, Visual Content & Projection

Introduction: A Non-Technical Approach to Thinking About Audio Visual

Visual Content

  • Laptop/DesktopBased Presentations
  • Online Presentation Software
  • Tablet Presentation Software
  • Connector Cables, PC vs. Mac
  • Video Playback
    • Hardware Playback
    • Software Playback (Presentation Pro/Embedded Content)
  • Internet Access: How to Handle, When to Avoid
  • Presentation Remote Control Options

Projection & Display Options

  • Projectors
    • Lumens & Lenses
    • Project Types: LCD, DLP, 3LCD
    • Rear vs. Front Projection
    • “Stacked” Projection
    • Backup Projection
    • Screens & Dress Kits
  •  Projection Mapping (Expanded Content)
    • What is Projection Mapping?
    • How Does Projection Mapping Work?
    • Projection Mapping Budgets
    • Projection Mapping on a Dime
  • Flat Screen Displays
    • Types: LCD, Plasma, LED-LCD
    • Configuration Issues
    • LED-Walls
  • Choosing the Right Display
  • IMGA (When Do You Need and What To Consider)
  • Who Runs the Gear

Week 2 : Audio & Lighting


  • Inputs – Understanding Input Sources
  • Microphones
    • Types & Uses
    • Wired vs Wireless
  • Mixer – Levels & “Sweetening”
  • Outputs: What are they and why are they important?
  • Getting the Right Mixer
  • Amps & Speakers
    • “Speaker on a Stick”
    • Delays and Fills
    • Line Arrays
    • Ceiling-mounted Speakers
  • Who Runs the Gear
  • Audio Quick Tips
    • Microphone Placement
    • Wireless Combo Packs


  • What Needs to  Be Lit: Functional vs. Decorative Elements
  • Setting Different Lighting “Looks”
  • The Lighting Console
  • Light vs. Instrument
  • Types and Uses of Instruments: Lekos, PARs, LEDs, PinSpots, Followspots
  • Accessories – Gobos, Gel, Barn Doors
  • Intelligent Lighting
  • Lighting Logistics
    • Location of Console
    • Power
    • Setup Schedule: The D
  • Who Runs the Gear

Week 3 : Video Control, Staging & Logistics

Video Switchers

  • Video Signal Flow
  • The (again) Importance of Inputs and Outputs
  • What Is and Isn’t an Output
    • Confidence/Notes MOnitors
    • Splitting vs Routhing Signals
  • Who Runs the Gear


  • Staging Terminology
  • Staging
    • How Big Do You Need?
    • Different Types of Stage Decking


  • Case Storage
  • Green Room
  • Order of Load In & Set Up
  • Safety & Aesthetics
  • Crew Breaks
  • Working with Union Labor
    • Different all over the world, venue to venue
    • Walk-away Breaks
    • Overtime
    • Turnaround Time

Venue and Site Selection

  • Availability of Circuits and Outlets
  • Power Charges
  • Rigging Points and Charges
  • Internet Access:  Availability & Fees
  • Negociating with the Venue


Choosing An A/V Provider

  • Types of Suppliers
  • Pros/Cons
    • In House A/V
    • Outside A/V
    • Production Company

Power/Internet: Tips and Tricks

Week 4 : Show Management, Speakers & Virtual Events

Speaker Management: Tips and Tricks

Running A Show

  • Who’s Who on the Production Team
  • Calling a Show
  • Communication Systems & Etiquette
  • Creating a Show Flow


  • How They Work & When to Use Them
  • Preparing Your Presenters for Using
  • Budget amd Scheduling Concerns


Hybrid & Virtual Events

  • How They Work & When to Use Them
  • Technical Best Practices
  • Engaging the Remote Audience
  • Cannibalizing the Live Audience: Fact or Myth


Week 5 : Presentations & Graphics

Presentation Tips & Tricks

  • Aspect Ratios:  Avoiding the Letterbox Effect
  • Slide Transitions
  • Master Slides: A Planner’s Best Friend
  • Combined Presentation Decks
    • How To
    • Pros and Cons
  • Internt Access (Again)
  • Content Legibility: Insuring the Audience Can Actually Read the Slides
    1. Resolution
    2. Brightness and Contrast
    3. Design Guidelines
  • Who Runs the Gear?

Video, Graphic & Print File Types

  • Brief HIstory of How Things Got So Confusing (How Different Uses Require Different Formats)
    • Print Graphics
    • Computer and Video Graphics
  • Bitmat vs. Vector Formats
  • Resoultions and DPI – How Big is Big Enough?
  • Pantone vs. Process Colors

Earn Your Digital Credential

After you’ve successfully completed the course and final exam, you’ll be awarded your very own ELI Digital Credential showcasing your certification in Technical Meeting & Event Production. A Digital Credential from ELI shows employers and potential clients that you’ve received the education and training necessary for success in the exciting field of event planning.

You can display your digital credential on your LinkedIn, social media profiles, website, email signature, and any other places online you want to highlight your expertise.

What People Are Saying…

“I was immediately able to put what I learned into use. My notes will serve as a great reference tool.” 

Jill W.

Associate Director, University Events Johns Hopkins University

“I feel like I have a much better grasp about AV thanks to Brandt. The class was easy to follow, Brandt was easy to understand and I feel like I can truly be an asset when it comes to AV needs for my organizations.”

Lauren T.

Events & Volunteer Manager, Point Foundation

“The whole course was excellent. I really enjoyed it. I also learned a lot and had things I am already doing reinforced as best practices. Brandt did a great job! While I initially balked because of the price (I paid this on my own), I do feel that I got my money’s worth.”

Jennifer B.

Meeting Manager, National Association of Realtors

“A knowledge of  audio visual and lighting is critical to event producers as these elements highlight content, help to create an immersive environment and set the tempo and attitude of the overall event.”

Gary P.

Senior Director, Viacom Special Events

“Learning and mastering audio visual and other technical event elements has been absolutely instrumental in my career growth, from office manager to co-owner of my own firm.  It helped separate me from my peers and gave me the ability to take on more complex projects.”

Lizz T.

Managing Director, Sequence Events

The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of your last lesson and we’ll give you a full refund. Click here to view our refund policy and full terms & conditions.

How does the course work?

Participants will log into our private Learning Management System, where each week approximately 2 hours of new lesson content will be released. Lesson content will usually be in video format, broken into digestible chapters of approximately 5-10 minutes each, and may be supplemented with PDFs or links to external articles. The lessons may be viewed at any time once they are released, and you can complete the lesson videos at your own pace. Short quizzes and assignments may be given to help reinforce learning outcomes.

What if I’m busy one week and can’t get to the material?

At the end of this 5 week online course, we provide participants an additional 4 weeks to catch up if they were unavailable for any portion of the course (hey, we know planners are busy).

When/how can I contact the instructor during the course?

The instructor will be available to answer questions and provide feedback at set times each week. Outside of those hours, the instructor will make every effort to respond to emails within two business days. (Keep in mind our instructors are subject matter experts who are actively working on events.)

Tell me about your learning guarantee?

The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of the final lesson and we’ll give you a full refund.



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