Designing Events That Drive Impact
February 14 at 12:30 pm – 1:30 pm Eastern Time
Join us every Friday from January 24 to February 21 for From Basics to Breakthroughs, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful, immersive, and cost-effective events.
In this session, learn to maximize your attendees’ engagement and increase your organization’s ROI/ROE with easy, moderate and advanced strategy tips from an event design expert. Learner outcomes include a framework for thinking about effective meeting design and insights into maximizing the effectiveness of every event, every time.
Meet the Speakers
Amanda Armstrong
Amanda Armstrong has been recognized among the top five Women of Influence by Meetings Net Magazine and as one of the 50 Most Influential Meeting Professionals by MPI. As Senior Vice President of Communications and Industry Relations at Encore, she oversees strategic communication efforts and enhances the company’s industry presence.
Active in the events industry, Armstrong serves on the Event Industry Council’s APEX Critical Response Task Force and the Event Leaders 100 think tank. She previously chaired MPI’s International Board and held advisory roles with Hyatt Hotels and the St. Louis Convention & Visitors Commission.
Before Encore, Armstrong led global meetings and travel at Enterprise Holdings for 14 years. A University of Colorado graduate, she holds CMP, CTE, and CED certifications. Outside work, she enjoys outdoor adventures, traveling, and sailing with her husband, Jon. Her industry roots trace back to calling shows alongside AV professionals at the tech table.
Tammy Moore
MODERATOR
Tammy Moore, CMP, CMM, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications.
At KPMG US, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration, achieving high retention and internal mobility rates.
Tammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision, she has led initiatives like KPMG Lakehouse, a $450M innovation center, showcasing her commitment to professional growth and development.
