Event Leadership Institute


Event Leadership Institute


  • Amy Burke
    Amy Burke
    Senior Vice President, Engagement, Association Solutions | MCI - USA Association Solutions | Executive Director | Special Libraries Association

    Amy Lestition Burke serves as Senior Vice President of Member Engagement — MCI USA’s go-to expert for membership retention and recruitment strategies, plus consulting in areas ranging from strategic communications and marketing to organizational development and change. She also serves as Executive Director of the Special Libraries Association (SLA), a nonprofit international organization for information professionals and their strategic partners, working collaboratively to position SLA for long-term growth and renewal.

    During her time with MCI USA, Amy has also served as Chief Operating Officer for the Psychiatric Rehabilitation Association (PRA) and Psychiatric Rehabilitation Foundation (PRF), implementing aggressive stakeholder-engagement strategies for both professional and trade-association members, and as Executive Vice President of Photo Marketing Association International (PMA), managing enterprise-wide operations across four international offices; and managed a U.S. Centers for Disease Control and Prevention grant awarded to the Interstitial Cystitis Association (ICA). From 2006 to 2012, she served as Executive Director of Association Media & Publishing (AM&P), where she oversaw a complete name-change, rebranding, and membership restructuring.
    Amy has bachelor’s and master’s degrees in international affairs from The George Washington University.

  • Erin Fuller
    Erin Fuller
    President | MCI - USA Association Solutions

    Erin Fuller leads MCI USA’s team of more than 200 nonprofit management professionals, and assesses business-development and partnership opportunities that advance our mission and model. Through her work with MCI USA’s consulting clients, Erin and her team have delivered expert guidance to high-profile national and international nonprofits on topics including governance redesign, comprehensive marketing, branding, and communication plans, and non-dues revenue development.

    A noted expert on nonprofit management and women’s issues, Erin has served as the chief staff executive for many MCI USA client organizations, including the Alliance for Women in Media, Tysons Tomorrow, and the National Association of Women Business Owners. She is a serial volunteer, having served as the president of the 115,000-member American University Alumni Association and on boards including the ASAE Foundation, the Association Management Company Institute, and American Forests.

    Erin earned her bachelor’s and master of public administration degrees from American University in Washington, D.C. An active member of the American Society of Association Executives (ASAE), she was named an ASAE Fellow in 2011 and is the co-author of the “Fundraising and Development” chapter in the ASAE Handbook of Professional Practices in Association Management, 3rd Edition.

  • Kevin White
    Kevin White
    Founder & Chief Strategist | XPL

    Kevin White is the head of the Boston-based, award-winning experiential event agency XPL. He has been working with global organizations on their marketing and development efforts for nearly a quarter century. As veterans of the experiential industry, Kevin and his team of producers have helped these organizations to develop strategies for their target audiences, assess communication plans to deliver their messaging and then implement development events that engage, strengthen and energize groups.

    Clients have brought XPL’s production skill to bear on five continents. Those clients include institutions such as Harvard Business School, non-profits such as The Special Olympics, governmental units such as the US Department of State and corporations such as Bugatti. Each brings a diverse set of needs that they entrust Kevin and his team to fulfill.

    When not working on client projects, Kevin is a sought after keynote presenter and podcast guest. He has been a professor at NYU and is currently teaching at the Event Leadership Institute. Kevin is currently working on his first book on innovation in experiential design and has recently launched a series of entrepreneurial-based retreats around the world under the brand The Table.

  • Kiki L'Italien
    Kiki L'Italien
    CEO | Association Chat

    KiKi L’Italien is CEO of Amplified Growth, a social media consultancy specializing in social media strategy and training. KiKi is moderator of the popular Association Chat that has been running weekly on Twitter for seven years, now hosted on the live streaming Blab platform.

    KiKi serves as faculty for Mediabistro’s online courses in social media and was a contributing author to the book Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World (ASAE, 2010). Along with social media strategy, KiKi provides specialized social media training to the C-Suite, teaching executives what they need to know for social media management in their organizations and for a professional online presence.

    As a recognized social media expert, KiKi has been featured in The Washington Post, Washington Business Journal, and Associations Now. She has also appeared on various news programs, including NPR’s “Tech Tuesdays.”
    L’Italien delivers more than 20 presentations annually at leading industry conferences and often appears in social media-related webinars and podcasts. A regular columnist for several blogs and guest commentator on several podcasts, she also hosts the weekly Association Chat for association and nonprofit professionals held every Tuesday.

  • Paul Van Deventer
    Paul Van Deventer
    President & CEO | Meeting Professionals International

    Since joining Meeting Professionals International (MPI) in April 2013 as President and Chief Executive Officer (CEO) Paul has led the strategic direction of MPI’s global association and the MPI Foundation, with responsibility for leading MPI’s global staff and overseeing its operating budget and membership programs.

    Throughout his career, Paul has demonstrated a track record of driving business growth, creating brand value and leading organizational development. Prior to joining MPI, Paul served as divisional vice president of the Health & Wellness Division at Walgreens, the largest drug store chain in the United States. Before Walgreens, he was the senior vice president of sales and field services at Mitchell International Inc., a leading provider of information, software and business solutions for the automotive insurance and collision repair markets. He joined Mitchell after leaving American Express, where over a 22-year career he held a number of domestic and international positions in publishing, business travel, meetings and events, and corporate payments, including his last position as the vice president and general manager of the Multi-national Client Group.

    Paul serves on the Meetings Mean Business (MMB) Coalition, of which he is a past chair; the board of directors for the U.S. Travel Association; the Events Industry Council (EIC), of which he is the chair-elect; the Joint Meetings Industry Council (JMIC); and the California State University Hospitality and Tourism Alliance Council.

    Paul holds a Bachelor of Arts in history from Villanova University and an MBA with a finance concentration from Columbia University. He and his wife Dennie have been happily married for more than 30 years and they are the proud parents of five young adults and avid fans of Villanova basketball.


Virtual / Online

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Monday, May 04, 2020


3:00 pm



Market Transformation Series: ASSOCIATIONS

One of the biggest reckonings the current pandemic has brought to the surface is whether traditionally relied upon systems for delivering value are still pertinent. Nowhere has this conversation gone on longer than in the Association market, where traditional membership value and models of delivery have ruled for decades.This discussion among association leaders and managers will take a look at the changing landscape for associations, the serious decisions they are facing, give a general guide on the discussions that are currently taking place on how to adjust for the climate, and hopefully bring in to focus a future that is anything but certain.

Learning Outcomes

  • Assess the current impacts on association membership and value models
  • Establish a sense of “virus normal” strategies associations are trending towards
  • Develop a realistic market segment roadmap for the foreseeable future

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