Other industries utilize sophisticated psychological analysis to make their marketing efforts more impactful. Yet the events industry continues to lag in bringing that discipline and strategic viewpoint to events as marketing vehicles. Using a company’s corporate colors. Hosting an event outdoors. Honoring a recipient using live testimonials. Adding surprises to an experience. Each of these has certain considerations to take into account – budget, logistics etc. But how often are the psychological effects of our event design choices taken into consideration? This presentation will explore the human mind, the various needs we as human beings have, and how through event design we can achieve the greatest impact on guests.


Learning Outcomes

  • Better understand how people process and value forms of communication.
  • Methods to impact how a guest thinks and feels during and event.
  • Discover what motivates people to act / transform.
Kevin White, CSEP

Kevin White, CSEP


Learn For As Little As $25 / Month!

Don't have time for a 5-10 week course? Check out ELI's On-Demand Video Class Library and learn at your own pace whenever you want! With over 100 classes curated by ELI and developed with subject matter experts, take advantage of our micro-learning model, and quickly jump to the section you need, when you need it. Classes average 45 minutes in length, and are broken into topical chapters averaging 5-7 minutes each. Earn CMP continuing education units as you go! 
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