Headshot circle_Rose_Horcher_K

Rose Horcher

Rose brings over 30 years of experience in the convention and hospitality industry to her role as Vice President, Client Services at Choose Chicago. 

Prior to joining Choose Chicago in 2005, Rose’s experience included managing conventions and events of 100 to 90,000 participants for associations and corporations including Sears Holdings, Bacon Hedland Management, Conferon and Expovision to name a few.

Rose leads the Choose Chicago Client Services team and over 100 volunteer industry Ambassadors committed to creating memorable Chicago experiences for their customers. Serving as “city experts”, her team services over 80 conventions and meetings annually, and managed the City of Chicago’s award-winning “We’re Glad You’re Here!” program. She is Choose Chicago’s primary liaison between convention clients and the Chicago Department of Aviation, Chicago Police Department, Department of Business Affairs and Consumer Protection and other civic and corporate groups who collaborate to create a safe and welcoming experience for convention attendees. She spearheads Choose Chicago’s Connecting to Chicago (C2C) initiative, created to increase convention attendance and participation by local civic organizations, corporations, and associations throughout the Chicago area. 

A graduate of the University of Arkansas with a BA in Journalism, Rose also earned her CEM, CMP and CGSP designations. She has served as a guest speaker at various Colleges and Universities, and she is active in PCMA and IAEE, and served as past Chairman of the Midwest Chapter of IAEE. She has also served on multiple PCMA local and national committees. 

Rose was instrumental in pulling together the panel for the first Industry Exchange event, featuring speakers from the White House, FBI, Chicago Police Department, the Metropolitan Pier and Exhibition Authority and Homeland Security. 

Rose is the recipient of the 2012 Professional Convention Management Association’s Distinguished Service Professional Award, and the 2012 recipient of the Greater Midwest Chapter PCMA Dick Daignault Award. She is currently a finalist for the PMCA 2020 Visionary Award – Supplier of the Year and was recently nominated for the MPI – CAC Kathy Osterman Award. 

For the past seven, Rose has enjoyed serving on the Executive Board of the Andrew Weishar Foundation, a not-for-profit that has raised over $1.5 million for children and adolescents battling cancer.

Courses from Rose Horcher: