Wedding Planning Fundamentals Certificate


How do you separate yourself from the pack when everyone thinks they can be a wedding planner? This course will go into detail on a broad range of topics faced by today’s wedding planner, with a focus on not just teaching key skills, but also identifying ways to add value to your clients at each step along the way. In addition to in depth instruction by veteran and celebrity planner Lindsay Landman, this course will feature interviews with established wedding planners sharing their insights on keys to their success, as well as with vendors sharing guidance on how to work with them like a pro.

REGISTER FOR THIS COURSE AS INDEPENDENT STUDY STUDENT: This course is now offered as an independent study. You may register at any time and benefit from the same great course materials as a traditional student. The difference? You will have the ability to review all course lecture materials at your own speed and actually move faster if you so choose. Have a question and want to contact the instructor? Not a problem! Simply email them from the online learning platform or contact us at to schedule a one-on-one call. Ready to start your session?

Read Lindsay’s blog post on 4 Traits for Being A Successful Wedding Planner



Learning Outcomes

  1. Learn what today’s clients are looking for in a wedding planner, and how to differentiate yourself in the marketplace.
  2. Learn tips for adding value to your client when hiring photographers, music, invitations, audio visual and other vendors.
  3. Learn how to design and coordinate a range of wedding ceremonies.
  4. Learn how to create cost-effective design concepts, and add value when working with an external design vendor.


  1. Profile of Today’s Wedding Planner
    1. Design-focused planners
    2. Coordination-focused planners
    3. Day-of planners
    4. Destination wedding planners
    5. Finding your niche
  2. Working with Today’s Wedding Client
    1. How to prove value with a more informed client
    2. Different types of clients and what they look for in a planner
    3. How to determine what your client is looking for
    4. How to communicate about style & aesthetics
  3. Presentations, Proposals, & Budgets
    1. Types of proposals
    2. Pitching & securing new business
    3. How to discuss and develop budgets
  4. Production Documents
    1. Planning timeline
    2. Day of event timeline
    3. Floorplans
    4. Budget
  5. The Planner’s Role On-Site
    1. Run through of a full wedding day, from load-in to load-out
    2. Where the planner should be to be effective (& not in the way)
    3. What the planner should do to prove value & insure success
    4. Managing your vendors and team on-site
  6. Ceremonies
    1. Processional & recessional orders
    2. Different types of ceremonies (Jewish, Indian, Gay, Catholic, Interfaith, etc.)
    3. What are the planner’s responsibilities
  7. Venue Selection
    1. What to look for
    2. Conducting the ideal site inspection
    3. Negotiating tactics
    4. Contracts
    5. How to analyze pricing & creating a cost-comparison chart
  8. Venue Logistics
    1. Load-in ability
    2. Set up time required
    3. A.D.A. issues
    4. Fire code
    5. Power
  9. Floor Planning
    1. Table size and shape options
    2. Tips for laying out a space
    3. Table assignments
  10. Vendors-General
    1. What vendors expect from planners
    2. Finding & qualifying vendors
    3. Exclusive relationships: pros and cons
    4. Commissions
    5. Legal and insurance protections
  11. Vendors-Specific
    1. Tips for adding value when hiring photographers & videographers
    2. Tips for adding value when hiring entertainment
    3. Tips for adding value when hiring transportation & parking
    4. Tips for adding value when hiring audio visual
    5. Tips for adding value when hiring caterers
    6. Tips for adding value when hiring invitations & branded accents
  12. Food & Beverage
    1. Timing and pacing of food service
    2. Menu planning
    3. Types of food service
    4. Bartender and waiter ratios
    5. Wedding cake types & cutting logistics
  13. Design & Decor
    1. Coming up with a design “look”
    2. Table, linen & chair options
    3. Candles: natural and artificial
    4. Centerpieces
    5. Vases & containers
    6. China, flatware, glassware
    7. Sourcing materials
  14. Making Wedding Planning Your Career
    1. Getting a job
    2. Starting a business
    3. Developing a portfolio
    4. Positioning yourself for success
    5. Resources for learning & trend tracking

    Bonus Material!

  15. Panel Discussion: Established Wedding Planners Share Their Insights
    1. How they got started
    2. How they grew their businesses/careers
    3. Challenges and solutions in today’s market
    4. Advice for starting out today
  16. Panel Discussion: Wedding Vendors Share Their Insights
    1. Mistakes planners make when hiring them, and how to avoid them
    2. How to negotiate a good deal with them
    3. How to look smart when talking about their services to your client
  17. Fun Demos: Mastering Those Little Things Every Planner Should Know!
    1. How to bustle a wedding dress
    2. How to tie a bow tie
    3. How to pin a boutonniere
    4. How to (safely!) open a champagne bottle
Share This