Sales is Not a Title

Sales is Not a Title

Even if the word “sales” is not in your professional title, as event professionals we are always selling. Here are a few tips to help you, the Event Leader, and your organization adopt a “salesitude”.

The Scary Numbers Behind the Marriott-Starwood Merger

The Scary Numbers Behind the Marriott-Starwood Merger

When Marriott announced in November, 2015, that it was merging with Starwood to create the world’s largest hotel company, it met with mixed reaction from meeting planners. Some worried about diminished competition for their business, while others brushed it aside as having little impact on them.

The Best Way To Sell – Don’t

The Best Way To Sell – Don’t

For all the event industry salespeople who have either heard the discussions about enhancing the attendee experience or are living on another planet, here’s a selling idea to truly enhance the attendee experience: don’t sell them. Ok, then what…

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