Virtual Event & Meeting Management Certificate
In Partnership With:
In today’s changing world, event & meeting management professionals are expected to have the skills necessary to plan and execute both live and virtual events. This course is designed for industry professionals who are looking to build on their existing event management skillset and experience by learning the fundamentals needed to plan and manage virtual events.
Articulate the key differences between planning a live event and virtual event
- Develop a virtual event strategy that includes key components unique to planning virtual events
- Explore requirements for human resources, vendors, public relations, digital platforms, related technology, data collection & analytics, and data security
- Developing a virtual event plan and program that provides return on investment to key stakeholders while providing an engaging digital experience for attendees
Scroll down to see more details including the weekly outline.
Important Note | Live Class Meetings Included!
The Event Leadership institute recognizes that planners are under a tremendous amount of pressure to get their events online as quickly as possible. To help address this need, ELI is including live scheduled online class meetings with the instructor and other learners registered in the course. In these live class meetings, you’ll have the opportunity to join instructor Brandt Krueger, as he chats with industry experts who’ve already successfully brought their meetings online, platform vendors, and other technical production experts, as well as ask any pressing questions that you have. Additionally, the course includes a community forum where you can ask questions, exchange ideas, and communicate with other learners to support each other during this challenging time . Don’t just take your meetings online, take them to the next level!
Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education courses, including the Virtual Event & Meeting Management Certificate course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Start Date: June 15, 2020
Included: Live Q&A class meetings, and class community forum to support each other during this difficult time. See important note below for details.
Live Calls: (If you’re not able to attend, recordings will be provided) Call start June 18th and run every Thursday at 1pm PT / 4pm ET until the last week of the course.
Length: 6 Weeks Online
Instructor: Brandt Krueger
CMP Hrs: 20
Course Cost: $695 USD (Payment plans available. Click “Register Now” for details)
ELI & MPI Members Save 20%! Price: $556 USD*
Proctored final exam is included. There are no additional fees for application or final exam.
Not yet an ELI member? Sign up today for only $25/month to gain access to over 180 on-demand video courses, interviews & more, plus save 20% on this and other multi-week professional development courses! CLICK HERE to learn more and sign up!
* Click “Register Now” to check availability and deadlines. Cannot be combined with any other offers.
Instructor | Brandt Krueger – Technology is part of Brandt’s DNA. Combine that with a degree in Technical Theatre and a core in Psychology, add in 20 years of experience in the meetings and events industry, and you get a powerful event technology cocktail. In addition to being featured on numerous websites and in industry magazines, he’s spoken worldwide, including MPI’s WEC, FICP’s Education Forum, CMP Conclave, IMEX America, IBTM World, Eventex, Connect, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests in Turkmenistan.
He currently provides freelance technical production services to a variety of corporate and association clients, teaches public and private classes on Technical Meeting & Event Production, and is the owner of Event Technology Consulting, an appropriately named meeting and event technology consulting company.
- Understanding key differences between in-person, hybrid and virtual events
- Types of virtual events including; online events, online meetings, education sessions, webinars, and more
- Moving beyond webinars to a truly online event
- Developing a strategy for a virtual online events; Setting goals and objectives; Reviewing revenue and marketing strategy; Sponsorship & advertising strategy; Ticket sales; Content strategy
- Determining ROI and measurement criteria (what data do you want to collect and why)
- Understanding your audience (technological limitations, experience and strengths)
- Getting buy-in from stakeholders
- Competitive analysis
- Virtual event budgeting and important considerations
- Determining your staffing and vendor needs
- Sourcing subject matter experts
- Preparing and training subject matter experts for digital delivery of their content and presentations
- Training staff to work in a digital environment
- Setting up a support strategy for attendees, vendors, speakers and staff (so people can get help fast when they need it, and it doesn’t distract from the event – phone, email, live chat, text, help centre pages, etc.)
- Making the switch from in-person to virtual without losing your audience
- Demonstrating value of a virtual event
- Marketing yourself to differentiate from competition including free alternatives such as YouTube
- Developing a marketing plan (and how it may be different than an in-person event)
Keeping attendees engaged through strategically planned activities and initiatives including polls, virtual hosts and quality production
Establishing social etiquette and norms
Developing a frustration-free, easy to use digital environment including navigation, schedules, registration, etc.
Ideas for virtual event formats (types of options available – social, networking, education, entertainment, roundtable, forums, etc.)
Creating opportunities for people to connect similarly to in-person events
Developing a virtual program with the human component in focus (scheduling breaks, opportunities for questions and engagement, variations of delivery formats / styles, virtual breakout rooms, networking, timed meeting rounds,etc)
Understating the basic psychology of how people consume content, engage, learn and the effect on their retention and engagement
Virtual event program alternatives: Expos and tradeshows, entertainment events, fundraisers, etc.
- Risk management / analysis and contingency plans
Understanding the various technological options available from small to large events (streaming, full virtual conference apps, internet and bandwidth, encoding, video conferencing such as zoom, online sales pages, registration, payment gateways, metrics, data collection, etc.)
Preparing your presenters (what technology options do they have / what do you require – for example: Skype vs. studio with professional cameras – audio, video gear, lighting, backdrops, etc)
Technological risk management, redundancy and backup plans
Technology considerations for the home or small office virtual event studio
Understanding what, how and why to collect data (determining what is relevant to collect / only collecting what you actually need)
Review options for measurement data that can be collected
Connecting post-event analytics to the event’s goals and objectives to demonstrate ROI
Tools that can be used for data collection as well as analysis
Understanding and interpreting measurement results
Security of data collected including privacy requirements and GDPR
Credit card data and processing
Speaker agreements for virtual events (differences from in-person events)
Terms & conditions, policies for attendees as well as enforcement during the event (removal for abusive behavior, refunds, cancellation, speaker substitutions, technical errors, minimum requirements for technology in order to attend, copyright, public viewing of content – for example, can one registration cover 12 people in a boardroom watching sessions, etc)
Production schedules in the virtual event environment
Managing vendors, speakers and support teams
Coordinating virtual sessions and activities
Monitoring activities including attendance, engagement, complaints, questions, technical glitches / quality, content delivery, etc.
Post-event management activities (and how they might be different from an in-person event)
Putting it all together / developing the overall virtual event plan
Virtual event plan components
Communicating your plan to stakeholders
25% – Forum posts (completed, and quality)
25% – Quizzes (80% pass required for each. You can take each quiz up to three times)
50% – Virtually Proctored Final Exam (with minimum pass at 75%)
Minimum course passing grade: 75%
After you’ve successfully completed the course and final exam, you’ll be awarded your very own ELI Digital Credential showcasing your certification in Virtual Event & Meeting Management. A Digital Credential from ELI shows employers and potential clients that you’ve received the education and training necessary for success in the exciting field of event planning.
You can display your digital credential on your LinkedIn, social media profiles, website, email signature, and any other places online you want to highlight your expertise.
What People Are Saying About ELI Courses…
“I learned so much from this course, and am proud to put having taken it on my resume. I would absolutely recommend it to others.”
“This is an amazing course, and you are doing a FABULOUS job with the training!!! Even though I’ve been meeting planning for over 20 years, I am learning so much detail!
“Thank you for this great course! I have been a program manager for Medical education programs for over 8 years and it has been helpful to think about events other than educational meetings!“
“When evaluating new candidates for full time or freelance staff, one of the first things we take into consideration is the person’s legitimate, industry-specific education. A certificate from E.L.I. tells us they are on the right track.”
“A credential from the Event Leadership Institute carries a lot of weight with us. Given the quality and depth of their content, we know they train people for the rigorous demands of our industry, and come to work ready to hit the ground running.”
The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of your last lesson and we’ll give you a full refund. Click here to view our refund policy and full terms & conditions.
How does the course work?
Participants will log into our private Learning Management System, where each week approximately 2 hours of new lesson content will be released. Lesson content will usually be in video format, broken into digestible chapters of approximately 5-10 minutes each, and may be supplemented with PDFs or links to external articles. The lessons may be viewed at any time once they are released, and you can complete the lesson videos at your own pace. Short quizzes and assignments may be given to help reinforce learning outcomes.
What if I’m busy one week and can’t get to the material?
At the end of this 10 week online course, we provide participants an additional four weeks to catch up if they were unavailable for any portion of the course (hey, we know planners are busy).
When/how can I contact the instructor during the course?
The instructor will be available to answer questions and provide feedback at set times each week. Outside of those hours, the instructor will make every effort to respond to emails within two business days. (Keep in mind our instructors are subject matter experts who are actively working on events.)
Tell me about your learning guarantee?
The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of the final lesson and we’ll give you a full refund.
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