Virtual Event & Meeting Management Certificate

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Course Overview

In today’s changing world, event & meeting management professionals are expected to have the skills necessary to plan and execute both live and virtual events. This course is designed for industry professionals who are looking to build on their existing event management skillset and experience by learning the fundamentals needed to plan and manage virtual events. 

LEARNING OUTCOMES

  • Articulate the key differences between planning a live event and virtual event

  • Develop a virtual event strategy that includes key components unique to planning virtual events
  • Explore requirements for human resources, vendors, public relations, digital platforms, related technology, data collection & analytics, and data security
  • Developing a virtual event plan and program that provides return on investment to key stakeholders while providing an engaging digital experience for attendees 

Scroll down to see more details including the weekly outline.

Important Note | Live Class Meetings Included!

The Event Leadership institute recognizes that planners are under a tremendous amount of pressure to get their events online as quickly as possible. To help address this need, ELI is including live scheduled online class meetings with the instructor and other learners registered in the course. In these live class meetings, you’ll have the opportunity to join instructor Brandt Krueger, as he chats with industry experts who’ve already successfully brought their meetings online, platform vendors, and other technical production experts, as well as ask any pressing questions that you have. Additionally, the course includes a community forum where you can ask questions, exchange ideas, and communicate with other learners to support each other during this challenging time . Don’t just take your meetings online, take them to the next level! 

Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education courses, including the Virtual Event & Meeting Management Certificate course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Start Date: August 10, 2020
Included: Live Q&A class meetings, and class community forum to support each other during this difficult time. See important note below for details.

Live Calls: (If you’re not able to attend, recordings will be provided) Calls start August 13th and run every Thursday at 1pm PT / 4pm ET until the last week of the course.

Length: 6 Weeks Online

Instructor: Brandt Krueger

CMP Hrs: 20 

Course Cost: $695 USD (Payment plans available. Click “Register Now” for details)

ELI & MPI Members Save 20%! Price: $556 USD*

Proctored final exam is included. There are no additional fees for application or final exam.

Not yet an ELI member? Sign up today for only $25/month to gain access to over 180 on-demand video courses, interviews & more, plus save 20% on this and other multi-week professional development courses! CLICK HERE to learn more and sign up!

* Click “Register Now” to check availability and deadlines. Cannot be combined with any other offers.

Learn From An Industry Technology Expert

Instructor | Brandt Krueger – Technology is part of Brandt’s DNA. Combine that with a degree in Technical Theatre and a core in Psychology, add in 20 years of experience in the meetings and events industry, and you get a powerful event technology cocktail. In addition to being featured on numerous websites and in industry magazines, he’s spoken worldwide, including MPI’s WEC, FICP’s Education Forum, CMP Conclave, IMEX America, IBTM World, Eventex, Connect, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests in Turkmenistan.
He currently provides freelance technical production services to a variety of corporate and association clients, teaches public and private classes on Technical Meeting & Event Production, and is the owner of Event Technology Consulting, an appropriately named meeting and event technology consulting company.

Week 1 : Introduction & Strategic Planning

  • Understanding key differences between in-person, hybrid and virtual events
  • Types of virtual events including; online events, online meetings, education sessions, webinars, and more
  • Moving beyond webinars to a truly online event
  • Developing a strategy for a virtual online events; Setting goals and objectives; Reviewing revenue and marketing strategy; Sponsorship & advertising strategy; Ticket sales; Content strategy
  • Determining ROI and measurement criteria (what data do you want to collect and why)
  • Understanding your audience (technological limitations, experience and strengths)
  • Getting buy-in from stakeholders
  • Competitive analysis
  • Virtual event budgeting and important considerations

Week 2 : Staffing, Vendors, Marketing & Sponsorship

  • Determining your staffing and vendor needs
  • Sourcing subject matter experts
  • Preparing and training subject matter experts for digital delivery of their content and presentations
  • Training staff to work in a digital environment
  • Setting up a support strategy for attendees, vendors, speakers and staff (so people can get help fast when they need it, and it doesn’t distract from the event – phone, email, live chat, text, help centre pages, etc.)
  • Making the switch from in-person to virtual without losing your audience
  • Demonstrating value of a virtual event
  • Marketing yourself to differentiate from competition including free alternatives such as YouTube
  • Developing a marketing plan (and how it may be different than an in-person event)

Week 3 : Developing A Digital Event Program

  • Keeping attendees engaged through strategically planned activities and initiatives including polls, virtual hosts and quality production

  • Establishing social etiquette and norms

  • Developing a frustration-free, easy to use digital environment including navigation, schedules, registration, etc.

  • Ideas for virtual event formats (types of options available – social, networking, education, entertainment, roundtable, forums, etc.)

  • Creating opportunities for people to connect similarly to in-person events

  • Developing a virtual program with the human component in focus (scheduling breaks, opportunities for questions and engagement, variations of delivery formats / styles, virtual breakout rooms, networking, timed meeting rounds,etc)

  • Understating the basic psychology of how people consume content, engage, learn and the effect on their retention and engagement

  • Virtual event program alternatives: Expos and tradeshows, entertainment events, fundraisers, etc.

  • Risk management / analysis and contingency plans

Week 4 : Virtual Event Technology

  • Understanding the various technological options available from small to large events (streaming, full virtual conference apps, internet and bandwidth, encoding, video conferencing such as zoom, online sales pages, registration, payment gateways, metrics, data collection, etc.)

  • Preparing your presenters (what technology options do they have / what do you require – for example: Skype vs. studio with professional cameras – audio, video gear, lighting, backdrops, etc)

  • Technology limitations

  • Technological risk management, redundancy and backup plans

  • Technology considerations for the home or small office virtual event studio

Week 5 : Data, Analytics & Security

  • Understanding what, how and why to collect data (determining what is relevant to collect / only collecting what you actually need)

  • Review options for measurement data that can be collected

  • Connecting post-event analytics to the event’s goals and objectives to demonstrate ROI

  • Tools that can be used for data collection as well as analysis

  • Understanding and interpreting measurement results

  • Security of data collected including privacy requirements and GDPR

  • Credit card data and processing

  • Speaker agreements for virtual events (differences from in-person events)

  • Terms & conditions, policies for attendees as well as enforcement during the event (removal for abusive behavior, refunds, cancellation, speaker substitutions, technical errors, minimum requirements for technology in order to attend, copyright, public viewing of content – for example, can one registration cover 12 people in a boardroom watching sessions, etc)

Week 6 : Virtual Event Execution

  • Production schedules in the virtual event environment

  • Team communication

  • Managing vendors, speakers and support teams

  • Coordinating virtual sessions and activities

  • Monitoring activities including attendance, engagement, complaints, questions, technical glitches / quality, content delivery, etc.

  • Post-event management activities (and how they might be different from an in-person event)

  • Putting it all together / developing the overall virtual event plan

  • Virtual event plan components

  • Communicating your plan to stakeholders

Assessments & Grading

25% – Forum posts (completed, and quality)
25% – Quizzes (80% pass required for each. You can take each quiz up to three times)
50% – Virtually Proctored Final Exam (with minimum pass at 75%)

Minimum course passing grade: 75%

Earn Your Digital Credential

After you’ve successfully completed the course and final exam, you’ll be awarded your very own ELI Digital Credential showcasing your certification in Virtual Event & Meeting Management. A Digital Credential from ELI shows employers and potential clients that you’ve received the education and training necessary for success in the exciting field of event planning.

You can display your digital credential on your LinkedIn, social media profiles, website, email signature, and any other places online you want to highlight your expertise.

What students say about ELI certificate courses…

“At such a critical time in the complete disruption of our world and the meetings industry, where most days we are drinking from a fire hose, this course helps to set the stage and give you the skills and confidence to structure and deliver a virtual event for your organization.  I highly recommend taking your uneasy energy and putting it towards something productive, register for this course and skill up.”

Beth Hayson

AAOMS

What I love about this course is how at its heart Brandt, and the other people at the Event Leadership Institute, understood that the goal is not to teach us to create online, or the online aspects of hybrid events, but to help us understand how to gather people for a purpose more effectively no matter what the circumstances. Thus, the course broadens your perspective on the meaning of events, and more importantly live events.”

Adam Haesler

“The VEMM class was extremely beneficial to me since the very first class.  I was able to use the knowledge gained immediately and it’s made me the go to person with my clients when looking for virtual event answers.”

Joanna Lanzirotti, CMP

Boomtown Events

“As event planners face a very uncertain, scary, and changing time, ELI – and the highly knowledgeable instructor, Brandt Krueger – stepped in quickly with a valuable solution – the Virtual Event & Meeting Management course. Not only did I learn ways in which to pivot from live to virtual events, but I was also given direction in my career at a time when I felt powerless. I am now now armed with the skills and information to help my clients move forward.”

Carri Farrand

A Closer Look Events

This course gave me what I need to help my organization dive into virtual events.  It was paced perfectly–short segments, with just enough information to keep the content digestible. Brandt is great teacher–engaging and able to break down complex information, and incorporated some fabulous guest speakers. I highly recommend investing in this course to get you started in virtual events!”

Kristen Gleason

NIRSA: Leaders In Collegiate Recreation

“My experience in the Event Leadership Institute’s Virtual Event & Meeting Managment Course has been truly transformational for me from a meeting and event perspective.  The course content, ‘Live’ Sessions and forums not only provided a wealth of virtual event information, but new found connections with industry leaders and professionals from this inaugural class that I will treasure and continue to develop.  Brandt and the entire ELI team are engaging, thought provoking and true mentors throughout the entirety of the course.  I would definitely recommend this course to my industry colleagues!”

Jeff Scheitzach, CMP

Preferred Events

“I recently attended and got my VEMM Certification through Events Leadership Industry Institute.  I found the curriculum and instructor Brandt to be great. The course gives pertinent information, good practice quizzes and good review before the Exam. I am a CMP and would recommend it for the transition to virtual events. Additionally, I took the Technical Meeting & Event Production Certification. I learned a great deal from this course.
Good luck.”

Peter Travis, CMP, CMSP

VEMM Director , Athletics - Special Events

“I am extremely grateful to know you and have been apart of this historic class. You are going to make a difference for a lot of planners who need to see the value you have to provide in this course, I know as you made a BIG difference for me.”

Adam Haesler

“I have literally put everything I’ve learned about virtual events to immediate use. My company cancelled all of our global live events this year and in 3 months, pivoted our entire event portfolio to a series of 7 monthly virtual experiences through December.”

Shelly Brown

“Many thanks to #brandtkrueger#krishnatailor, and the Event Leadership Institute for great content, an industry-leading instructor, and the opportunity to network with my peers. I learned so much from the meetings & events leaders who were our guest speakers (and the guest entertainers at our graduation ceremony!) and can’t wait to put this knowledge to good use.”

Beth Cooper-Zobott

Director of Conference Services | Virtual Event Manager | Senior Meeting Manager

The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of your last lesson and we’ll give you a full refund. Click here to view our refund policy and full terms & conditions.

How does the course work?

Participants will log into our private Learning Management System, where each week approximately 2 hours of new lesson content will be released. Lesson content will usually be in video format, broken into digestible chapters of approximately 5-10 minutes each, and may be supplemented with PDFs or links to external articles. The lessons may be viewed at any time once they are released, and you can complete the lesson videos at your own pace. Short quizzes and assignments may be given to help reinforce learning outcomes.

What if I’m busy one week and can’t get to the material?

At the end of this 10 week online course, we provide participants an additional four weeks to catch up if they were unavailable for any portion of the course (hey, we know planners are busy).

When/how can I contact the instructor during the course?

The instructor will be available to answer questions and provide feedback at set times each week. Outside of those hours, the instructor will make every effort to respond to emails within two business days. (Keep in mind our instructors are subject matter experts who are actively working on events.)

Tell me about your learning guarantee?

The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of the final lesson and we’ll give you a full refund.

 

 

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