10 Steps to Create a Realistic Event Budget

See pricing

This on-demand module is an excerpt from our full length Advanced Event Design & Strategy Certificate, taught by Tammy Kockaya, CMP, CMM.

Want to Learn More?

We’ve developed the Advanced Event Design & Strategy certificate course for experienced event professionals to move from planner to strategic advisor. With over 24 CMP credit hours worth of content, you will learn to develop and adapt a business-focused end-to-end event strategy for any event regardless of type or complexity. Join our next course starting soon!

Course Information

Estimated Time: 7:50

Difficulty: Advanced

Tammy Moore, CMP, CMM

Tammy Moore, CMP, CMM, is Senior Director, Product Innovation for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the Event Leadership Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.

Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives, developing strategic partnerships, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator, instructor, and speaker. She hosts and moderates panel discussions for monthly webinars and ELI Summits, speaks and facilitates workshops on change management, resilience, transitioning from the tactical into the strategic, and team leadership.

Adept at managing remote teams, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking, operational excellence, and driving organizational effectiveness, Tammy has spearheaded numerous key initiatives, earning the respect of C-suite executives.

Outside of work, Tammy is an avid home chef, enjoys hiking, and is a budding gardener. Her greatest joy comes from being a mom to her daughter, Olivia, and she can often be found watching her tennis matches. Originally from Cincinnati, Ohio, she now lives in Fairfax, Virginia, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing).

View Instructor’s Profile

Alexa Berube

Alexa is one of the co-founders of Reposite an AI powered marketplace connecting group meeting & event planners and suppliers, with built-in productivity tools to streamline workflows and maximize efficiency. Alexa continues to lead Reposite to new heights and provide value to our members by educating and sharing her wealth of knowledge of the meeting and events industry. Her expertise in scaling sales organizations, building cutting edge technology and fostering partnerships between planners and suppliers has helped modernize the industry bringing thousands of businesses around the world online to Reposite. The Forbes 30 under 30 powerhouse is passionate about building a community of members that are equipped with Reposite’s cutting-edge tools and resources to grow their business

View Instructor’s Profile