This advanced certificate course is designed to equip experienced event and meeting managers with the tools, resources, and business savvy to serve as a strategic advisor in designing, planning, and executing multi-channel (hybrid) programs. Expanding on foundational and fundamental skills in event and meeting planning for in-person events, learners will explore progressive approaches to applying program strategy development, market analysis, budgeting, ROI measurement and analytics, content and engagement design, marketing, and stakeholder management techniques to multi-channel events.
Who is this course for?
We designed this course for experienced event and meeting professionals looking to elevate their program design, strategy, and stakeholder management skills in planning and executing multi-channel (hybrid) events.
Are there any pre-requisites?
To be successful in this course, we recommend that learners have mastered the foundations and fundamentals of planning in-person and virtual events and meetings. Prior completion of ELI’s Event & Meeting Management Fundamentals (EMMF) or Virtual Event & Meeting Management (VEMM) is recommended, however not required. Alternatively, prior knowledge of in-person, virtual, and multi-channel (hybrid) event concepts, terms, and strategies is highly recommended.
The Event Leadership Institute understands the urgency and tremendous amount of pressure planners are facing to understand and adapt to the constantly changing industry situation.
To address this need, this course includes bonus resources:
Marrah Thomas is Head of Experiences for Personalization and Loyalty Strategy at Bank of America. Her greatest passion is to bring experiences to life that are meaningful to clients, by helping them understand the value and richness of their relationship with our company. As a strategic thinker and a collaborative partner, she exceeds client expectations and continues to grow the business responsibly.
Prior to this role, she led events for Consumer & Small Business at Bank of America where she was responsible for the end-to-end design and implementation of internal and external events for executives including strategic
planning, cause marketing, media relations and operations, brand, vendor and budget management.
Marrah is curious, so it is fitting that that was an adjunct instructor at Johnson and Wales University in Charlotte, NC and is currently an adjunct instructor at
University of California, Los Angeles.
Outside of work, Marrah is active in her community and volunteers at several organizations including Real Time Rescue, Southern California Bulldog Rescue, Boys and Girls Club Santa Monica and Project Angel Food.
She lives in Los Angeles, California, but still is an avid Pittsburgh Steelers fan.View Marrah's Profile
Strategy Development & Analysis Tools
Establishing A Measurable Vision
Multi-channel (Hybrid) Event Concepts
Strategic Event & Content Design
Understanding Adult Learning & Audience Personas
Content & Engagement Strategy
Stakeholder Communication & Management
The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
Ready to get started?
Feel free to get in touch with your questions