This advanced certificate course is designed to equip experienced event and meeting managers with the tools, resources, and business savvy to serve as a strategic advisor in designing, planning, and executing programs. Expanding on foundational and fundamental skills in event and meeting planning for in-person events, learners will explore progressive approaches to apply program strategy development, market analysis, budgeting, ROI measurement and analytics, content and engagement design, marketing, elements of project management, and stakeholder management techniques for any event, whether in-person, virtual or hybrid.
Who is this course for?
We designed this course for experienced event and meeting professionals looking to elevate their program design, strategy, and stakeholder management skills in planning and executing multi-channel events, especially with the growing rise of varying event types and levels of complexity. At the end of this course, each learner will have developed a complete, end-to-end or full-cycle event/meeting strategy.
Are there any pre-requisites?
To be successful in this course, we recommend that learners have mastered the foundations and fundamentals of planning in-person and virtual events and meetings. Prior completion of ELI’s Event & Meeting Management Fundamentals (EMMF) or Virtual Event & Meeting Management (VEMM) is recommended, however not required. Alternatively, prior knowledge of in-person, virtual, and multi-channel (hybrid) event concepts, terms, and strategies is recommended.
The Event Leadership Institute understands the urgency and tremendous amount of pressure planners are facing to understand and adapt to the constantly changing industry situation.
To address this need, this course includes bonus resources:
Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education on all professional development certificate courses, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Tammy Kockaya, CMP, CMM, is the Chief Strategy & Growth Officer with the Event Leadership Institute, the premier education and professional development provider for event professionals. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Before the events industry, Tammy worked in higher education as student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.
Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing on projects and initiatives, developing strategic partnerships, and building the business development function. In addition, she hosts and moderates panel discussions for the monthly webinars and has been engaged in developing new curricula and educational offerings for ELI.View Tammy's Profile
Strategy Development & Analysis Tools
Establishing A Measurable Vision
Multi-channel (Hybrid) Event Concepts
The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
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