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Featured Explore All
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The Trusted Advisor Roadmap: Getting (and Keeping) A Seat At the Table
Members Only Article
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The Trusted Advisor Roadmap Part 2: Measurement Attribution Models
- Members Only Article
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Data & Analytics: What, Why & How to Measure Event Performance
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The Great Talent Crunch: Strategies for Recruiting, Onboarding and Developing Talent in a Tight Labor Market
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How Skills-Based Hiring Could Solve the Event Industry’s Staffing Struggles
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Expand Your Business By Narrowing Your Focus
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What Today’s Clients Are Looking for in an Event Agency: A Candid Conversation Between Client & Agency Decision-Makers
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Punching Above Your Weight: How Even Small Agencies Can Land Big Accounts
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Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor – Recorded March 18, 2022
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ESG + DEI in Events: What Planners Need to Consider for 2022 – Recorded February 16, 2022
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The Road Ahead: State of the Event Industry 2022 – Recorded January 19, 2022
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Event Tech AMA with Brandt Krueger – Recorded on Nov 18, 2021
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Event Risk Management: Planning for the Next Crisis – Recorded on October 12, 2021
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Hybrid and Virtual Events
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White Papers & E-books Explore All
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Smarticle | Lighting Insights: Getting the Goods on Gobos
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Smarticle | The Easy Way to Ensure Slides Are Readable
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Pandemic-Era Site Inspection Checklist
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Resource | Duty of Care Statement
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Template | Mask Guidelines & Considerations
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Smarticle | Tips for Starting an On-Site COVID Testing Protocol at Your Event
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Fundraising Impact: Connecting Your Audience To Your Mission | E-Book
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Delivering Value for Event Sponsors | WHITE PAPER
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Recruiting and Managing Event Volunteers | WHITE PAPER
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Planner Pricing Report: How and How Much Planners Charge | WHITE PAPER
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Virtual Event Planning Essentials Explore All
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Selecting Virtual Event Platforms
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Writing & Evaluating a Virtual Event RFP
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Setting Virtual Event Strategy Goals & Objectives
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Developing Your Virtual Event Marketing Plan
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Planner Perspectives: Transitioning to Online Events
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Virtual Event Lessons Learned from PEI
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Angie Smith Explains the Pandemic’s Transformational Effect on Events
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Bob Bejan of Microsoft: Rethinking Virtual Events
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Creating a Virtual Event Run of Show
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Virtual Event Tech Talk 101
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Strategy & ROI Explore All
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Effective Strategies for Calculating Event ROI
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Delivering Sponsor Value
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Automating Event Department Operations
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Developing Your Virtual Event Marketing Plan
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The Power of Face To Face Events In A Digital World
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Fundraising Impact: Connecting Your Audience To Your Mission | E-Book
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Delivering Value for Event Sponsors | WHITE PAPER
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The Psychology of Events
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ROI: Measuring Value to Validate Your Event—and You
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Increasing Attendee Engagement at Fundraising Events
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How I Pitched a New Event to the CEO—and Pulled it Off
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Getting Media Coverage for Your Event
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Fundraising Case Study: Turning Gala Attendees Into Passionate Evangelists
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Engagement: The New Frontier of Meetings
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Employee Engagement: The Value of B-to-E Events
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Delivering Value for Event Sponsors | VIDEO
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Beyond a Beautiful Event: How Audi Measures Success
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10 Ways to Increase Engagement at Meetings
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Creativity & Design Explore All
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How to Think Like a Futurist
- Members Only Article
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Event Design: Color Theory and Visual Thinking
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Modern Event Design: Inspiration to Completion
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Experience Design
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Creative Space Planning: Small Events With Big Presence
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Catering Creativity Exposed
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Big Wow Within Budget: Affordable Event Design
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A Little Country, a Little Rock and Roll: The JG Approach
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Planning & Logistics Explore All
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Effective Risk Communications Strategies
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Foundations of Event Security
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Meeting Compliance Essentials: ADA/Special Needs
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Risk Mitigation Strategies for Events
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Delivering Sponsor Value
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Effective Strategies for Managing Committees
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Determining Fair Market Value of Donated Goods & Services
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Volunteer Management Essentials for Fundraising Events
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Digital Image Foundations for Event Production
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Principles of Content Legibility for Event Design
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Event Production: Aspect Ratios Explained
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Measuring Electricity 101
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Creating a Virtual Event Run of Show
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Writing & Evaluating a Virtual Event RFP
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Event Design: Color Theory and Visual Thinking
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Recruiting and Managing Event Volunteers | WHITE PAPER
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Workflow Management and Production Timelines
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Video, Graphics and Print File Types: Decoding the Alphabet Soup
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Trade Show Booths: Strategies for Success
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Silent Auction Strategy
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Producing an Effective Fundraising Event or Gala
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Producing a Halftime Show: Behind the Scenes at the Orange Bowl
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Presentations and Presenters: Best Practices
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New Thinking in Content Delivery and Engagement
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Mobile Event Apps: Pros, Cons and Best Practices
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Invitations 101: Folds, Papers, Printing Techniques and More
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How to Book Speakers Like a Pro
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Green Event and Meeting Practices
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Working With International Audiences
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Creating a Red Carpet Experience
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Event Insurance
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Choosing the Right Tent for Your Event
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Building and Managing a Volunteer Army
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Booking and Producing Event Entertainment
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Technical Production Explore All
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Digital Image Foundations for Event Production
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Principles of Content Legibility for Event Design
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Event Production: Aspect Ratios Explained
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Measuring Electricity 101
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Virtual Event Tech Talk 101
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Chatbots in Meetings and Events
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Video, Graphics and Print File Types: Decoding the Alphabet Soup
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Teleprompters 101
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Projection and Display Technology
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Projection Mapping and Events: What You Need to Know
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Presentations and Presenters: Best Practices
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Power and Generators for Events: What You Need to Know
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Mobile Event Apps: Pros, Cons and Best Practices
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Live-Streaming 101
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Lighting 101
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Inside the Booth
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Hybrid and Virtual Events
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Creating a Run of Show
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Audio 101: Microphones, Sound Systems, Acoustics and More
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Alternative Projection Shapes and Surfaces
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Pandemic Planning Insights Explore All
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Florida Festivals & Events Association | Resilient Together 2020
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ALHI: A Tale of Two In-Person Pandemic-Era Events
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Creating a Return to Live Events Playbook: KPMG
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Mark Herrera of IAVM: Venue Ventilation
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Fairmont Austin: Pandemic Corporate Event Planning Insights
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A Conversation with Convene: Venue Considerations for Pandemic Events
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Event Tech Test Drives Explore All
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Platform Video Tour: Hopin
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Platform Video Tour: Clubhouse
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Platform Video Tour: Twine
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Platform Video Tour: Convene Virtual
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Platform Video Tour: Glisser
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Evaluating and Selecting Event Tech
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Platform Video Tour: Swapcard
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Program Video Tour: Shoflo
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Platform Video Tour: Cadence
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Platform Video Tour: Intrado
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Business & Sales Explore All
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Transitioning Your Team to Remote Work (Recorded March 25, 2020)
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Planner Pricing Report: How and How Much Planners Charge | WHITE PAPER
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Event Planner Pricing: How and How Much to Charge
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Association Networking | ROI for Your Business and Career
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Working Smarter, Not Harder
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Winning the Business: RFPs, Proposals and Pitch Meetings
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The Psychology of Raising Your Prices
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Using Events to Drive Engagement Marketing
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The Offshoot Dilemma: Should You Offer a ‘Lite’ Version of Your Business?
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Prospecting for New Business
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Media Secrets Revealed: How the Pros Get Coverage for Their Events
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Keeping the Business: Debriefings, Complaints, Difficult Clients and Rebookings
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Getting the Price You Want
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Getting Publicity for Your Event Business
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Taking Your Business to the Next Level
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Exit Strategy: Selling or Merging Your Event or Catering Business
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Dealing With Toxic Employees
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Accounting and Finance for Event Companies
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Planner Pricing Report: How and How Much Planners Charge | VIDEO
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10 Ways Your Website is Killing Your Business
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Venues & Destinations Explore All
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Negotiating With Venues
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In-House Vendors: Pros, Cons and How to Get a Fair Deal
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Working With Unions and Convention Centers
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Understanding the Value of Your Event In Negotiation
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Destination Weddings
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Destination Management: Roles, Skills and Design
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Designing an Efficient Check-In Process
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Choosing the Right Tent for Your Event
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Alternative Venues
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Event Leader Insights Explore All
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Anne Mansfield of Four Seasons: Realistic Insights for the Future of Events
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Mark Herrera of IAVM: Venue Ventilation
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Lance Wieland of BCG: Running a Corporate Events Department
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The Future of Events – 2019 & Beyond
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Q&A: Veronica Yankowski, VeroLuce Photography
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Q&A: Sherry DeLaGarza, CMP, CMM
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Q&A: Sasha Vasiliyuk, I Do PR
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Q&A: Michael Shannon, Business Events Canada
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Q&A: Lizz Torgovnick, Sequence Events
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Q&A: Laura Ritchie, Grit & Grace Inc.
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Q&A: Kiki Fox, Association for Women in Events
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Q&A: Jan Altmann, Meetingmax
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Q&A: Gazala Uradnik, GFS Events
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Q&A: David Merrell, AOO Events
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Q&A: Eileen Bistrisky, Effective Leadership Consulting
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Q&A: Corinne Kessel CSEP, Greenscape Design & Décor
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Q&A: Amani Roberts, Amani Experience
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Q&A: Aaron Tharp, Hello! Texas
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Q&A: Tara Guérard, Tara Guérard Soirée
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Q&A: Will Curran, Endless Events
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Q&A: Scott Norville, Fox
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Q&A: Michelle French, Sunday Sol Events
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Q&A: Mia Monroe, NASA-Johnson Space Center
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Q&A: Jim Fielding, 20th Century Fox
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Q&A: Aidan Henry, Brink Events
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Q&A: Stephanie Gatton, The Juilliard School
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Q&A: Sharon Fisher, Play With a Purpose
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Q&A: Sean Low, The Business of Being Creative
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Q&A: Carina Bauer, IMEX Group
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Colja Dams on Running the World’s 2nd Biggest Event Company
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CMP Credit Explore All
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Event Planner Pricing: How and How Much to Charge
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Q&A: Sherry DeLaGarza, CMP, CMM
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Q&A: Michael Shannon, Business Events Canada
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Q&A: Sasha Vasiliyuk, I Do PR
-
Q&A: Lizz Torgovnick, Sequence Events
-
Q&A: Laura Ritchie, Grit & Grace Inc.
-
Q&A: Kiki Fox, Association for Women in Events
-
Q&A: Jan Altmann, Meetingmax
-
Q&A: Gazala Uradnik, GFS Events
-
Q&A: Eileen Bistrisky, Effective Leadership Consulting
-
Q&A: David Merrell, AOO Events
-
Q&A: Corinne Kessel CSEP, Greenscape Design & Décor
-
Q&A: Amani Roberts, Amani Experience
-
Q&A: Aaron Tharp, Hello! Texas
-
Q&A: Tara Guérard, Tara Guérard Soirée
-
Chatbots in Meetings and Events
-
Workflow Management and Production Timelines
-
Winning the Business: RFPs, Proposals and Pitch Meetings
-
Video, Graphics and Print File Types: Decoding the Alphabet Soup
-
Trade Show Booths: Strategies for Success
-
The Psychology of Events
-
Teleprompters 101
-
Silent Auction Strategy
-
ROI: Measuring Value to Validate Your Event—and You
-
Q&A: Will Curran, Endless Events
-
Q&A: Scott Norville, Fox
-
Q&A: Mia Monroe, NASA-Johnson Space Center
-
Q&A: Aidan Henry, Brink Events
-
Q&A: Jim Fielding, 20th Century Fox
-
Q&A: Stephanie Gatton, The Juilliard School
-
Q&A: Sharon Fisher, Play With a Purpose
-
Q&A: Sean Low, The Business of Being Creative
-
Q&A: Carina Bauer, IMEX Group
-
Prospecting for New Business
-
Projection Mapping and Events: What You Need to Know
-
Projection and Display Technology
-
Producing an Effective Fundraising Event or Gala
-
Presentations and Presenters: Best Practices
-
New Thinking in Content Delivery and Engagement
-
Negotiating With Venues
-
Modern Event Design: Inspiration to Completion
-
Mobile Event Apps: Pros, Cons and Best Practices
-
Live-Streaming 101
-
Lighting 101
-
Keeping the Business: Debriefings, Complaints, Difficult Clients and Rebookings
-
Inside the Booth
-
Increasing Attendee Engagement at Fundraising Events
-
In-House Vendors: Pros, Cons and How to Get a Fair Deal
-
Hybrid and Virtual Events
-
How to Book Speakers Like a Pro
-
How I Pitched a New Event to the CEO—and Pulled it Off
-
Green Event and Meeting Practices
-
Getting Publicity for Your Event Business
-
Working With Unions and Convention Centers
-
Experience Design
-
Event Insurance
-
Engagement: The New Frontier of Meetings
-
Destination Management: Roles, Skills and Design
-
Designing an Efficient Check-In Process
-
Delivering Value for Event Sponsors | VIDEO
-
Dealing With Toxic Employees
-
Creative Space Planning: Small Events With Big Presence
-
Creating a Run of Show
-
Cost-Effective Lighting Tips for Dramatic Room Design
-
Choosing the Right Tent for Your Event
-
Catering Creativity Exposed
-
Careers in Event Planning
-
Building and Managing a Volunteer Army
-
Booking and Producing Event Entertainment
-
Big Wow Within Budget: Affordable Event Design
-
Audio 101: Microphones, Sound Systems, Acoustics and More
-
Alternative Venues
-
Alternative Projection Shapes and Surfaces
-
Accounting and Finance for Event Companies
-
10 Ways Your Website is Killing Your Business
-
10 Ways to Increase Engagement at Meetings
-
Industry Presentations Explore All
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The Power of Face To Face Events In A Digital World
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The Palette of Creativity
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What to Do When Things Go Wrong at Events
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When and Why Physical Is Better Than Digital
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Understanding the Festival Generation and the Need for Live Experiences
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The Do’s and Don’ts of Mobile Engagement at Events
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The Data-Driven Approach to Event Marketing
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The Art of Fundraising in the Digital Age
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Michael Blatter on Designing Experiences that Evoke Emotion
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Let’s Talk Cash: How and How Much to Charge
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How to Think Like an Innovative Brand
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How to Shake Up Your Meetings
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How to Plan on a Budget and Still Be Innovative
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How to Keep Your Event Ideas Fresh and Stay One Step Ahead of Clients
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How to Cultivate Organic Relationships With Consumers
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How Social Media Is Changing Event Design
-
Gary Vaynerchuk at #ElevateNYC
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Event Wars 2.0: Extreme Production Challenge
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Demystifying the Big Buzzwords in Events
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David Monn on Crafting Celebrations
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Code Blue: What to Do When Seconds Count
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Candace Montgomery on How to Inspire FOMO
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Are Your Assumptions About Gen Y and Social Media Wrong?
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Are You Entertained?
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Amanda Matuk on Innovation
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Zach Overton on Using Interactive Event Experiences
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When Celebrities Can Be More Than Just Eye Candy
